Today we meet Dave Power, owner of Power Lists & Data, which has been in business since 2004. He's been in the list business since 1985, working at such companies as Knowledgebase Marketing, American List Counsel and the former Antigone Associates.
List Services Corp. has won management of this file which names nearly 1.3 million last-12-month direct mail-sold buyers. Specialists Marketing Services was the previous manager
As the summer travel season pushes gas prices higher, Hyundai is adding fuel to its portfolio of Assurance auto price promotions with a buyer’s guarantee that will lock in a gas price of $1.49 a gallon for a full year on purchases or leases of selected models between July 1, 2009 and August 31
A new version of a study tracking brand loyalty among consumer packaged goods (CPG) finds that the average brand lost one third of its most loyal U.S. consumers between 2007 and 2008
Kraft Foods and Sam’s Club are offering consumers a free planner to help plan two weeks worth of meals
IKEA: has deployed 18 Xen X5 customer loyalty-registration kiosks in six of its Belgian stores
American Airlines has launched its largest initiative to date to bring in new members to its loyalty program.
Targeted loyalty programs, conducted by mass-market retailers in collaboration with manufacturers, are no longer working as well as they did. Why? Let’s take a closer look
Valassis has decided not to sell NCH Marketing Services, Inc. (NCH).
Yahoo Inc. has named Penny Baldwin senior vice president, of global integrated marketing and brand management.
