Back to Basics: How to Nail Your ABM Audiences

The word basic has gotten a bad rap. But let’s be honest: Who needs anything complicated these days? That’s why we’re taking it back to the basics of account-based marketing: your audiences. The foundation of any successful ABM program is a data-driven, tiered and segmented target account list (TAL). So, let’s talk TALs.

While the idea of nailing your audience might be basic, we promise this webinar will be anything but that. Devon Watts, Senior Director of Corporate Marketing at RollWorks, will cover the following:

  • Which data sources should inform your list creation
  • How to get your sales team involved
  • Tiering your target account list using static and dynamic signals
  • How to segment your ABM audiences

    • Join us for this foundational ABM webinar.

    Sponsored by:

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    The participation of our sponsors in this webinar enables us to provide this event free of charge to you. Part of the value we are able to provide our sponsors is information they can use to more effectively market their products and services. Accordingly, by agreeing to register for this event, you agree that we may share your registration information with our sponsors. We do not permit these companies to use your personally identifiable information without your permission for any purpose other than to send you information about their own products and services. To learn more about Chief Marketer's privacy policy, click here.

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