The Changing Role of the CMO

The role of the chief marketing officer is rapidly evolving, as numerous factors like customer experience (CX), digital technology, data and artificial intelligence influence both day-to-day and long-term marketing strategies.

In this special report, discover how CMOs can rise to the challenge of meeting customers’ increasingly higher expectations.


  • 2019 Medallia Special Report CoverWhat is influencing buying decisions
  • The critical role of data in CX
  • Top issues facing accurate marketing attribution
  • Ideas for transforming your business into a customer-driven enterprise


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