The role of the chief marketing officer is rapidly evolving, as numerous factors like customer experience (CX), digital technology, data and artificial intelligence influence both day-to-day and long-term marketing strategies.
In this special report, discover how CMOs can rise to the challenge of meeting customers’ increasingly higher expectations.
- What is influencing buying decisions
- The critical role of data in CX
- Top issues facing accurate marketing attribution
- Ideas for transforming your business into a customer-driven enterprise