High Concept, Low Impact
The theater industry code for well-intentioned efforts that fall short is " the director had a concept." Westin Hotels and Resorts' latest advertising campaign, titled " This is how it should feel," has a concept.
The theater industry code for well-intentioned efforts that fall short is " the director had a concept." Westin Hotels and Resorts' latest advertising campaign, titled " This is how it should feel," has a concept.