Marketer’s Guide to Call Tracking for Local Search

By: Ifbyphone, Inc.
Length: 30 pages
Type: White Paper

If driving calls and revenue from local search is important, this eBook from Ifbyphone can help. It explains how marketers and agencies are using call tracking technology to tell exactly how their local search campaigns drive calls and sales.

Download this eBook to learn how to:

  • See which search keywords, ads, and landing pages drive calls and sales
  • Use call tracking data to optimize bidding, generate more calls and sales, and cut wasted spend.
  • Control how calls from PPC campaigns are routed, scored, and managed to optimize conversion rates and sales

The eBook presents several case studies of how agencies have generated more calls and sales for clients. Plus, it has appendices with tips and resources for how to optimize search campaigns to improve call conversions and ROI.

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