The Total Economic Impact of Sailthru

Forrester’s Total Economic Impact™ study examines Sailthru’s financial impact on a marketing organization and discovers that their solution drove significant increases in spending and customer engagement.

Our omnichannel approach decreases cart abandonment, increases revenue from engaged customers (huge lift in Customer Lifetime Value) and increases revenue from previously disengaged customers. Financial Benefits were achieved in key areas:

SAMPLE REPORT INSIGHTS

• Increased spending from engaged customers: Sailthru boosted revenue from engaged customers by 18%
• Reduced level of disengaged customers: Before Sailthru, customers disengaged at a rate of 13% per year, with Sailthru that rate has dropped to 6%
• Adopted a dynamic analytics model: With Advanced Analytics, the team no longer has to spend time pulling reports and manually analyzing data, it’s in real time and completely automated
• Moved beyond batch-and-blast campaigns: Sailthru’s unique user-profiles that contain omnichannel behavioral, interest and purchase data are leveraged to achieve true 1:1 personalization
• Realized a payback period of .9 months: By consolidating email, onsite recommendations, and campaign management vendors and systems, the initial investment in Sailthru was quickly recovered

Brought To You By: