5 Key Capabilities Your CMS Should Offer

Your CMS (Content Management System) should offer:

• A single view of the customer
• Real-time positioning and targeting
• Multichannel support
• An easy-to-use interface
• Design flexibility

But if it doesn’t then you need to think of your enterprise CMS as more then a tool for adding web pages.

A CMS is complex to evaluate as it has a number of different functions but this white paper will help you to focus on five key things to consider when evaluating your CMS solution.
 

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