JACK MORTON WORLDWIDE
- Core 1: Event & Experiential Marketing
- Core 2: Sponsorship Activation & Marketing
- Core 3: Shopper Marketing
Clients Include: Lego, Cotton Inc., P&G (multiple brands), Subway, GM- Website: http://www.jackmorton.com
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This global agency (10-plus offices on five continents) has significantly grown its digital, technology and consumer/shopper marketing practices. Also on the move is Jack Labs technology offering. To change Cotton Inc’s. brand perception from “weekend fabric” to fashion staple, JMW created a 24-hour runway that morphed this year into the “Road to the Runway Challenge” a digital campaign that explored regional style with blog posts and a photo competition. More than 500 million tuned in!
