Call it an apparel interpretation of the Pepsi Challenge. A new entrant in the apparel premium market has taken on its competitors with a side by side comparison of its polo shirts to theirs. Chestnut Hill is aiming for the high-end corporate clothing ...
The Clorox Co. has issued a warning about a lottery scam targeting consumers, particularly the elderly, throughout the U.S. Victims of the scam report receiving a letter that claims they have won a large cash prize from the International Lottery ...
GiftCertificates.com has named Timothy Barefield CEO. He replaces Michael Ahern, who will remain a member of the company's board of directors. Ahern had been CEO of GiftCertificates.com since 2000. Barefield joined the Seattle-based company in March of ...
SEARS: is out with its newest gift card design: a gift card that doubles as a picture frame. Consumers can customize the card by inserting a family portrait or a picture of the gift intended for the recipient. NAPSTER AND BLOCKBUSTER ONLINE: have ...
Marc Matthews has joined EZ Scores, LLC, as VP-client development. He will also retain his position as president of Fairfax, VA-based Corporate Sport, and that company's event packages will be utilized in EZ Scores promotions & giveaways contests. ...
Best Western is out to see how smart its customers and prospects really are with a rapid-fire trivia contest aimed at touting the chain's free high-speed Internet access. The hotel chain began yesterday its High Speed IQ Challenge, where contestants log ...
Shell Oil Products U.S. is testing a good-deeds campaign for the holidays to boost consumer loyalty. Its five-city Shell Holiday Patrol effort sends teams to Shell stations and malls to help customers at the pump, host local events and distribute a ...
CRYSTAL MAKER Swarovski brings Rockefeller Center into department stores for its holiday campaign. The jewelry and giftware company has created a tree-topper
KMART CORP. has revamped its Web site for the holidays, with plans for a daily sweepstakes. The new site launched Nov. 18 with improved browsing capabilities
While online marketers coined the phrase and continuously hone ways to grab eyeballs, the real-world battle for attention at shelf level is brutal and...
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