2016 PRO Awards Finalists

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Flip to Reveal the Finalists for each category.

Best Age-Targeted Campaign

Always Discreet National Launch

AGENCY: Arc Worldwide/Leo Burnett Chicago
CLIENT: Procter & Gamble
Birdfeeder Happy Meal Box

AGENCY: Arc Worldwide/Leo Burnett Chicago
CLIENT: McDonald's
Senior Skip Day Presented by Humana

AGENCY: GMR Marketing
CLIENT: Humana
The NFL PLAY 60 Super Bowl Contest

AGENCY: teamDigital
CLIENT: The National Football League

Best B2B Campaign

2015 Mobile Innovation Center Tour Lucy the Robot

AGENCY: MKTG INC
CLIENT: Ardent Mills
American Express OPEN – The Ones to Watch™ at SEMA 2015

AGENCY: Momentum Worldwide
CLIENT: American Express OPEN
Lucy the Robot

AGENCY: Atomic 212 Group
CLIENT: Double telepresence robot
Pella Commercial Prospecting Campaign

AGENCY: The Integer Group
CLIENT: Pella Windows and Doors

Best Brand Awareness Campaign

Give Extra, get extra

AGENCY: Energy BBDO
CLIENT: Wrigley's Extra Gum
Lucy the Robot

AGENCY: Atomic 212 Group
CLIENT: Double telepresence robot
Stella Artois Sensorium

AGENCY: Mosaic
CLIENT: Stella Artois
The Life is Good Tour

AGENCY: Inspira Marketing Group
CLIENT: Life is Good

 

Best Buzz

Bryce Harper Virtual Reality Experience

AGENCY: OMD
CLIENT: Gatorade
Cannes We Meet

AGENCY: Virool
CLIENT: Virool
Imagine Dragons "Destination Dragons Tour" presented by Southwest Airlines

AGENCY: MAC Presents
CLIENT: Southwest Airlines
Lucy the Robot

AGENCY: Atomic 212 Group
CLIENT: Double telepresence robot

Best Campaign on a Budget (under $250,000)

10,000 Cupcakes One Great Cause

AGENCY: Catapult
CLIENT: KitchenAid
ConAgra/Target Black Friday Holiday Promotion

AGENCY: Catapult
CLIENT: ConAgra
evrgrn Launch

AGENCY: Edelman
CLIENT: REI evrgrn
National Salmon Day

AGENCY: Pivot Point Marketing
CLIENT: Chicken of the Sea International

Best Campaign Targeting Millennials

Absolut Electrik House

AGENCY: Sid Lee Amsterdam
CLIENT: Pernod Ricard, Absolut Vodka
Coffee-mate #coffeelife

AGENCY: Fluent
CLIENT: Coffee-mate
Fallout 4: The Most Groundbreaking Game Release of All Time

AGENCY: Fearless Media
CLIENT: Bethesda Softworks
The Target Union

AGENCY: Periscope
CLIENT: Target

 

Best Cause-Based Campaign

Jameson Black Barrel & Movember Partnership

AGENCY: Legacy Marketing
CLIENT: Pernod Ricard, Jameson Irish Whiskey
More Good Days

AGENCY: GTB
CLIENT: Ford Warriors in Pink
PG&E: Step Up and Power Down

AGENCY: Grow Marketing
CLIENT: Pacific Gas and Electric Company
Special Olympics Unified Relay Across America

AGENCY: ignition inc.
CLIENT: Special Olympics International

Best Cross-Channel Campaign

Alcon’s Howard and the Amazing Eye Exam

AGENCY: Arc Worldwide/Leo Burnett Chicago
CLIENT: Alcon, a Novartis Company
Arizona Expedition- Let Yourself Go

AGENCY: Golf Digest Companies (Conde Nast)
CLIENT: Golf Digest & Arizona Office of Tourism
HP-Meghan Trainor 'That Bass' Tour

AGENCY: Infinity Marketing Team, Inc.
CLIENT: HP Pavilion x360
Westernunion.com American Dream Sweepstakes

AGENCY: Quirk Creative
CLIENT: Western Union

Best Digital Campaign

GRAMMY Amplifier

AGENCY: The Recording Academy
CLIENT: Hyundai Motors of America
The Big Leap

AGENCY: Pulp Strategy Communications Pvt Ltd
CLIENT: Philips India
Tic Tac 200

AGENCY: Noise Digital
CLIENT: Tic Tac
Virtually Porsche

AGENCY: Porsche
CLIENT: Porsche

 

Best Entertainment Sponsorship or Tie-In

AT&T and CONAN 360 Virtual Reality at Comic Con

AGENCY: Turner Entertainment Networks
CLIENT: AT&T
Clorox Inside Out Campaign

AGENCY: TPN Retail
CLIENT: Clorox
Impractical Jokers FAN-Tastic Countdown Presented by GEICO

AGENCY: TruTV
CLIENT: GEICO
Shaving Rebuilt With Avengers-Inspired Technology

AGENCY: Concept One
CLIENT: Gillette

Best Holiday-Themed Campaign

Cheetos

AGENCY: The Marketing Arm
CLIENT: Cheetos
Foster Farms Raises National Thanksgiving Turkey Fit for a President(ial Pardon)

AGENCY: Fineman PR
CLIENT: Foster Farms Presidential Turkey
Let the Boo'ing Begin

AGENCY: The Integer Group
CLIENT: Wrigley/Mars
National Salmon Day

AGENCY: Pivot Point Marketing
CLIENT: Chicken of the Sea International

Best International Campaign

Accenture Strategy

AGENCY: Accenture
CLIENT: Accenture
JOHNSON’S Baby So Much More Global Launch

AGENCY: TPN Retail
CLIENT: Johnson & Johnson
L’Oréal Paris Boosts Online Awareness and Lowers Cost-per-Engagement

AGENCY: Lion&Lion
CLIENT: L’Oréal Paris

 

Best Local/Regional Campaign

College Football Everywhere

AGENCY: The Marketing Arm
CLIENT: AT&T
"Pence on the Fence" Social Media Night

AGENCY: Index Promotions
CLIENT: San Francisco Giants
Stella Artois Sensorium

AGENCY: Mosaic
CLIENT: Stella Artois
Tri-State Ford

AGENCY: Geometry Global
CLIENT: Ford Explorer, Escape, and Fusion

Best Loyalty Marketing Campaign

Lenovo LEAP channel loyalty program

AGENCY: Motivforce Marketing & Incentives Limited
CLIENT: Lenovo
Lollapalooza

AGENCY: PMK*BNC
CLIENT: Samsung
Marriott Rewards "50 to 50 Sweepstakes"

AGENCY: Don Jagoda Associates
CLIENT: Marriott Rewards (Marriott International, Inc.)
SXSWesteros

AGENCY: HBO
CLIENT: Game of Thrones

Best Multicultural/Lifestyle Campaign

Essence Festival

AGENCY: PMK*BNC
CLIENT: Samsung
Flo's Chop Shop

AGENCY: Match Marketing Group
CLIENT: Progressive Insurance
#LoveTravels

AGENCY: IMG LIVE
CLIENT: Marriott International
Remote Inteligente

AGENCY: OMD
CLIENT: State Farm Insurance

 

Best Multidiscipline Campaign

10,000 Cupcakes One Great Cause

AGENCY: Catapult
CLIENT: KitchenAid
Impractical Jokers #LivePunishment Special

AGENCY: TruTV
CLIENT: truTV
Rugby World Cup 2015 - 44 Days of Crazy

AGENCY: Octagon
CLIENT: MasterCard Global
The Blacklist Season 2 (red on the run)

AGENCY: LeadDog Marketing Group
CLIENT: NBC- The Blacklist Season 2 (Red on the Run)

Best New Product Launch

Assassin's Creed Challenge

AGENCY: RedPeg Marketing
CLIENT: Ubisoft
Lucy the Robot

AGENCY: Atomic 212 Group
CLIENT: Double telepresence robot
Single Malt Influencer Kits

AGENCY: The Marketing Arm
CLIENT: Dewar's
Vacay Every Day

AGENCY: Trisect
CLIENT: Palm Breeze

Best Retail Campaign

Alcon’s Howard and the Amazing Eye Exam

AGENCY: Arc Worldwide/Leo Burnett Chicago
CLIENT: Alcon, a Novartis Company
America's Biggest Health Fair

AGENCY: Pierce
CLIENT: Walmart
Dollar General Fast Way to Save

AGENCY: The Integer Group
CLIENT: Dollar General
Walgreens Summer Happy Hour

AGENCY: FCB/RED Chicago
CLIENT: Coca-Cola

 

Best Sampling or Trial Recruitment Campaign

Coffee-mate #coffeelife

AGENCY: Fluent
CLIENT: Coffee-mate
#GarnierMusic

AGENCY: AMP Agency
CLIENT: Garnier
Jim Beam Devil's Cut Take a Ride on the Sinister Side

AGENCY: Geometry Global
CLIENT: Jim Beam Devil’s Cut
Mtn Dew DEWshine Grassroots Tour

AGENCY: Motive: A Project Worldwide Agency
CLIENT: Mtn Dew DEWshine

Best Sports Sponsorship or Tie-In

Buick Bracketball

AGENCY: Jack Morton Worldwide Detroit and London
CLIENT: Buick / General Motors
College Football Everywhere

AGENCY: The Marketing Arm
CLIENT: AT&T
The Return of the King

AGENCY: Scout Sports and Entertainment
CLIENT: Burger King
UEFA Champions League Finals 2015

AGENCY: Octagon
CLIENT: MasterCard Global

Best Use of Content Marketing

Color For The Colorblind

AGENCY: FCB/RED
CLIENT: Valspar Color For the Colorblind
Find your Happy

AGENCY: OMD
CLIENT: Hilton
Uncut Sessions

AGENCY: FCB/RED
CLIENT: Jack Daniel's Tennessee Whiskey
What'Cha Got

AGENCY: rEvolution
CLIENT: Continental Tire

 

Best Use of Event or Experiential Marketing (Five Venues or Less)

Flo's Chop Shop

AGENCY: Match Marketing Group
CLIENT: Progressive Insurance
Life Below Zero's "Escape the Cold" at SXSW

AGENCY: AWESTRUCK Marketing Group, LLC
CLIENT: National Geographic Channel
Palais 23

AGENCY: SET
CLIENT: Nike
Stella Artois Sensorium

AGENCY: Mosaic
CLIENT: Stella Artois

Best Use of Event or Experiential Marketing (More Than Five Venues)

Bryce Harper Virtual Reality Experience

AGENCY: OMD
CLIENT: Gatorade
Journey to Super Bowl 50

AGENCY: IMG LIVE
CLIENT: Courtyard Marriott
Santa HQ Presented by HGTV

AGENCY: Pop2Life
CLIENT: Macerich and HGTV
The Made in USA Craftsmanship Tour

AGENCY: Pierce
CLIENT: New Balance

Best Use of Games, Contests, and Sweepstakes

AT&T Feel The Music

AGENCY: CSE
CLIENT: AT&T
Majestic Jersey Day 2015

AGENCY: GMR Marketing
CLIENT: Majestic Athletic
The Blacklist Season 2 (red on the run)

AGENCY: LeadDog Marketing Group
CLIENT: NBC- The Blacklist Season 2 (Red on the Run)
XFINITY Watchathon Sweepstakes

AGENCY: teamDigital
CLIENT: Comcast

 

Best Use of Influencer Marketing

Bryce Harper Virtual Reality Experience

AGENCY: OMD
CLIENT: Gatorade
C-4 Analytics

AGENCY: C-4 Analytics LLC
CLIENT: JM Lexus
evrgrn Launch

AGENCY: Edelman
CLIENT: REI evrgrn
Virtually Porsche

AGENCY: Porsche
CLIENT: Porsche

Best Use of Shopper Marketing

Alcon’s Howard and the Amazing Eye Exam

AGENCY: Arc Worldwide/Leo Burnett Chicago
CLIENT: Alcon, a Novartis Company
Healthy Home

AGENCY: Arc Worldwide/Leo Burnett Chicago
CLIENT: Walgreens
Seasonal Platform - Shopper Marketing Campaign

AGENCY: FCB/RED
CLIENT: Big Heart Pet Brands
The Great White Stone

AGENCY: Arc Worldwide/Leo Burnett Chicago
CLIENT: Keystone Light

Best Use of Social/Viral Marketing in a Campaign

Impractical Jokers #LivePunishment Special

AGENCY: TruTV
CLIENT: TruTV
Holiday Inn Express—Pancake Selfie Express

AGENCY: Geometry Global
CLIENT: Intercontinental Hotels Group (IHG) / Holiday Inn Express
Lucy the Robot

AGENCY: Atomic 212 Group
CLIENT: Double telepresence robot
Valspar Color For The Colorblind

AGENCY: FCB/RED
CLIENT: Valspar Color For the Colorblind

 

Best Use of Video

Bryce Harper Virtual Reality Experience

AGENCY: OMD
CLIENT: Gatorade
CONAN Clueless Gamer - Fallout 4

AGENCY: Turner Entertainment Networks
CLIENT: Bethesda Game Studios
Extra Gum "Sarah & Juan"

AGENCY: Energy BBDO
CLIENT: Wrigley's Extra Gum
Valspar Color For The Colorblind

AGENCY: FCB/RED
CLIENT: Valspar Color For the Colorblind

Best Vehicle-Based Campaign

Bud & Burgers

AGENCY: FUSION Marketing
CLIENT: Budweiser
Hendrick's Gin Flying Cucumber Airship

AGENCY: Hendrick's Gin
CLIENT: Hendrick's Gin
Mtn Dew DEWshine Grassroots Tour

AGENCY: Motive: A Project Worldwide Agency
CLIENT: Mtn Dew DEWshine
Picture Opportunity Tour

AGENCY: Manifold
CLIENT: LinkedIn

Best Charitable Company

Chance for Life

AGENCY/COMPANY: RedPeg Marketing
Charity Involvement

AGENCY/COMPANY: Inspira Marketing Group
Share the Joy

AGENCY/COMPANY: HSG Stewardship Program

Chief Marketer Videos

by Patty Odell

Damon Swenson, Brand Activation Manager at Dr Pepper, on crafting a retail program using custom labels tied to Millennials’ passion points and lifestyle interests like fashion, music and pop-culture. He presented his case study at Marketing to Millennials 2017.



Awards

 
	
        

CHIEF MARKETER 200