Using widely accepted best practices to tweak landing pages and websites in the hopes of boosting conversion rates isn’t a bad thing, but marketers can go beyond this. Rather than implementing lessons that other companies have gleaned, in-page analytics services enable companies to understand their specific users’ behavior in order to drive more educated, personalized…

No one brand dominates all social platforms, but those who do succeed know the value of content, according to insights from KBM Group’s BrandSnap platform.

Data-driven marketing added $156 billion in revenue to the U.S. economy and fueled more than 675,000 jobs in 2012, according to a new study released this week by the Direct Marketing Association.