Best Practices: How to Use Color in Global Marketing

November 30, 2010 |  by Chief Marketer Staff

Most companies select colors based on their brand attributes and the image they want to evoke in the target market. But what if your target market is located throughout the world? Colors have strong cultural connotations that may differ widely from one place to another.

Call Center Operator iPacesetters Acquires Lead And Tech Firm ARGI

November 30, 2010 |  by Chief Marketer Staff

IPacesetters, a call center operator, has acquired ARGI. ARGI offers audience development, lead generation and marketing technology.

Five Tips to Freshen Your Loyalty Program

November 30, 2010 |  by Chief Marketer Staff

A soft economy can make even the strongest of loyalty programs sluggish and stagnant. As fiscal challenges continue and consumer spending remains tentative, loyalty programs need to work harder than ever.