DHL to Slash 9,500 U.S. Jobs
DHL U.S. Express will cut 9,500 U.S. jobs beginning Jan. 30, in order to meet its financial goals. That
Listline e-Newsletter 11/11
DirectInnovations Inc. has been chosen to oversee more than 2 million names on the Advantage Financial Services Responders list, effective Nov. 16.
Fox, Burger King Push ‘Simpsons’ in Global Promotion
There are no DVD releases or movies on the horizon, but Fox is pushing “The Simpsons” in a global giveaway of the cartoon family figures in a Kids Meal deal.
Monopoly Helped Boost McDonald’s Sales
The popularity of the McDonald’s Monopoly game helped drive sales increases for McDonald’s, one company that is profiting at a time when many others are suffering significant drops in sales.
A Non-swing and a Miss for Carnival: Pro Shop Blog
You know those ideas that look good on paper, but then turn out to be an invitation to either utter doom or at least thousands of personal liability lawsuits?
GPJ Acquires JUXT Interactive and MobilePromote
Experience marketing agency George P. Johnson has acquired online marketing agency JUXT Interactive and mobile device platform MobilePromote, underscoring the growing convergence of live events and digital marketing.
Five Finalists Show off Catch Phrases in Crest Contest
Crest is moving into the final phase of a contest to find a new catch phrase for its Crest Whitening Expressions that can live up to the now well-known “bam!” expressed with such exuberance by spokesperson Emeril Lagasse.
News Brief
CIRCUIT CITY: will file for Chapter 11 bankruptcy protection but will remain open during the holiday selling season while it seeks a reorganization plan, the company said Monday.
Gartner Sees Huge Potential in Targeted Video Ads
Market researcher Gartner Inc. is projecting that advertising revenues generated from short video clips on Web sites could reach $1.5 billion by 2012.
DMA Hails Do-Not-Call Cleanup Plan
The Direct Marketing Association today praised the Federal Trade Commission
