SXSW – 2013

Posted on by Jasmine Brown

SYFY EVENTS — “Defiance Container Village at South by Southwest in Austin Texas on Saturday, March 9, 2013 — Pictured: — (Photo by: Gary Miller/Syfy)

Chief Marketer Videos

by Patty Odell

Damon Swenson, Brand Activation Manager at Dr Pepper, on crafting a retail program using custom labels tied to Millennials’ passion points and lifestyle interests like fashion, music and pop-culture. He presented his case study at Marketing to Millennials 2017.