enterprise data

Digital Transformation, The Next Level of Sales Enablement

|  by Gavin Finn

Technology alone won’t transform your business. It only becomes transformative when woven together in a way that creates engagement, starting with the customer and moving back all through the organization.

Mobile apps

Creating Mobile Apps for B2B Sales & Marketing

|  by Gavin Finn

Effectively leveraging mobile as a sales tool requires more than just building an app, and this is where most B2B mobile sales and marketing efforts fail.

Top 4 B2B Digital Content Strategies for 2013

|  by Gavin Finn

Here are four strategies B2B marketers can employ to tell their product stories, more effectively leverage online content and convert leads into buyers.