PDF Download: Chief Marketer’s 2012 Business-to-Business Lead Generation Survey: Your Best Prospects

FREE Report: How 346 B2B Marketers Are Finding New Customers in 2012

Finding your best prospects can be like the proverbial needle in the haystack. Just as the magnet will pull the needle from the straw, the right prospecting channels will draw prospects to your company.

How are B2B companies finding profitable customers today? This free report from the Chief Marketer Network will show you what companies are doing to generate leads today. Based on a survey field in November and December 2011, this report will tell you:

  • The fastest-growing lead generation channel

  • The offers used to attract first-time customers

  • Why companies prospect via email – and why not

  • The biggest obstacles to B2B lead generation in social media

Survey respondents came from a range of industry verticals, including manufacturing, retail, financial, health care, travel, entertainment, advertising, publishing and non-profit sectors, for a broad look at what's working today.

Download the full report to the right.

 

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