Chief Marketer
we've got a lot to talk about
September 6, 2020

We’re featuring inspiring work this week. Because we all need it, right?

It’s a big week for promotional marketers. Chief Marketer editors announced the winners of the 2020 PRO Awards, recognizing excellence in brand activation and promotional marketing, at our first virtual celebration. Click here for full coverage of the best campaigns of the year. And if you missed the event, sign up and watch the full broadcast. Ally Financial took our top award, the Platinum PRO, and top brands including State Farm, Michelob ULTRA, Ford, Under Armour and HP, Inc. were recognized for exceptional work.

How about some inspiration from the next generation of experiential marketers? Yes, please! This year's top 10 winners of the Brand X Challenge student experience design competition were announced by our sister pub Event Marketer. This talented bunch powered through COVID-19, even when their universities had closed and forced them to work on projects in remote teams. Check out their innovative campaign ideas—plus a Q&A with some of the winners and their thoughts on how experience design will be affected by the pandemic.

Speaking of remote teams… Now that many marketing teams and agency partners are working virtually, it may be time to adjust budgets accordingly. Here are four new strategies to consider when reallocating budgets during COVID times.

Talk about backtracking. Apple’s iOS 14 rollout will not be featuring the dreaded updates to IDFA, Apple’s mobile ad ID, until early next year. When the changes do go into effect, developers and app publishers will need to get permission from users for ad tracking and measurement.

For marketers, that complicates measurement, attribution and acquisition strategies. Plenty of folks are breathing a sigh of relief at the postponement. But the update will arrive—and marketers still need to adjust to new data-collection processes. Here’s the story.

That’s all for this week. Enjoy the holiday weekend.

Kaylee Hultgren
Group Content Manager
Chief Marketer

If you would like to sponsor this e-newsletter please contact Dara Brooks at or call (203) 899-8494.

2020 PRO AWARDS Winners Announced at Virtual Celebration

The editors of Chief Marketer have announced the winners of the 2020 PRO Awards, recognizing excellence in brand activation and promotional marketing across 29 categories.
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Brands on Fire: Impossible Foods

We discuss the company’s direct-to-consumer ecommerce push, the strategy behind its new patty packages and how it’s leveraging Instagram during the pandemic.
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Evaluating Advertising Channels in a Post-Ad-ID World: Four Criteria for Marketers

Four criteria that marketers should consider when determining which channels will drive results in a world without digital identifiers.
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Netflix and Nissan Embrace Drive-Thru Experiences During Pandemic

Brand marketers have begun to incorporate the automobile into activations to keep consumers safe during experiences.
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How to Use Social Media Monitoring to Drive Business Results

How social media monitoring can be used to drive business decisions for brands.
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