Chief Marketer
we've got a lot to talk about
September 27, 2020

When the Russells marry the Stovers, there’s only one box of chocolates that’ll do.

Yup, you read that right. When the brand stumbled upon an actual Russell-Stover wedding, providing chocolates, attire, wedding favors and a custom cake was a no-brainer. We chat with VP of Marketing, Kim Yates, about the brand’s involvement in the socially-distanced wedding and how new marketing strategies have come to the forefront during the pandemic.

Product launches are still happening, even in these wild times. Read how Ford activated a COVID-friendly ride-and-drive media event to launch its new Bronco, the first model in 24 years.

Digital advertisers have some new tools at their disposal this week. Google has rolled out ad products for local businesses, including automated bidding and location-based functionality. And Reddit has unveiled three levels of brand safety for advertisers that correlate to specific inventory available on the platform. Read about the new tools for brands here.

And lastly, some news on the data and analytics front: Salesforce’s customer data platform will be ready for general use in October, the company announced this week. We look at what the CDP offers for marketers, particularly during COVID times.

Until next week,

Kaylee Hultgren
Group Content Manager
Chief Marketer

If you would like to sponsor this e-newsletter please contact Dara Brooks at dbrooks@accessintel.com or call (203) 899-8494.

This newsletter is brought to you by:

BrandMuscle


 
Dave's Killer Bread Slays the Direct Mail Marketing Kit Craze

How one brand sent mail kits with samples, coupons and a social media call-to-action to a targeted group of loyal fans.
Read More

 
Ecommerce Marketplaces Versus Social Media: On Owning the Customer Journey

Considerations for brand marketers on using different advertising strategies depending platform or marketplace.
Read More

 
 
YouTube Unveils Advanced Contextual Targeting Capability

YouTube unveiled “advanced contextual targeting” for marketers this week, a tool that promises to target viewers at a more granular level.
Read More

 
CMO Council Report: Aligning Marketing and Communications Teams During the Pandemic

A recent CMO Council study looks at ways in which brand leaders are unifying the marketing and communications teams during these tumultuous times.
Read More

 
TV Commerce Technology On the Rise During Pandemic

Technology like shoppable TV spots and voice-enabled delivery is getting a fast track during the pandemic.
Read More

Facebook   Twitter   LinkedIn

read more about
Ecommerce in the COVID-19 Era
Bridging the Gap: Interview on Next-Gen Content Strategies
Fast Track Your Digital Transformation
Get the Most Out of Your Content Marketing Strategy
Understanding the Content Lifecycle
Creating Consistent Brand Experiences in Inconsistent Times