Chief Marketer
we've got a lot to talk about
August 23, 2020

As a follow-up to our coverage of Gartner’s 2020 Hype Cycle for Digital Marketing, this week we interviewed vp analyst Mike McGuire about data ethics’ rise, the challenges of AI in marketing and what surprised him about this year’s rankings.

The NBA playoffs are underway in the Orlando bubble, with fans gaining access only through virtual means. Meanwhile, in a first for the Los Angeles Lakers and First Entertainment Credit Union, the latter has launched a Lakers-themed debit card for members as part of the union’s team sponsorship. We spoke with CMO Amondo Redmond about the campaign’s origins, pivoting during the COVID era and how the brand has supported the LA community with financial literacy programs during the pandemic.

Over in the adult beverage category, Jägermeister has approached a sponsorship with a virtual art gallery experience that supports Black Lives Matter protests. We present three insights gleaned from the campaign that can assist marketers’ virtual sponsorship planning.

The gaming vertical continues to thrive during the pandemic—but there’s still plenty for brands to learn about this group of consumers. Here is what marketers need to know about gamers. Hint: They are more social than you might think.

Finally, as companies continue to drive revenue through ecommerce opportunities, we take a look at three considerations for product marketers when devising content to drive conversions.

That’s all for now, folks.

Kaylee Hultgren
Group Content Manager
Chief Marketer

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