Chief Marketer
we've got a lot to talk about
June 21, 2020

Will there come a time when the phrase “what a week” feels like hyperbole? Given how this one played out, that day isn’t coming anytime soon.

The Black Lives Matter movement has challenged brands to take a hard look at their company values and enact real change at an incredible pace. Quaker Oats announced it will rebrand its Aunt Jemima maple syrup, which it acknowledged is based on a racial stereotype. Uncle Ben’s is taking similar measures, and others will likely follow. If a rebranding is on the horizon for your business, consider these do’s and don’ts before jumping in.  

We’ve heard from countless brands that marketing during COVID-19 has demanded a constant assessment of how their marketing efforts are being received by the public. Read how personal finance brand NerdWallet has weathered the storm, customized messaging and continued brand building during the pandemic.

In an effort to woo small- and medium-sized businesses—and compete with market leader Amazon—Walmart has partnered with ecommerce platform Shopify. Its sellers will now gain access to Walmart’s online marketplace. Dig into the retail giant’s latest move, plus how marketers are approaching ecommerce during the pandemic.   

Digital advertising is experiencing an uptick across businesses, with much of those dollars being concentrated in connected and over-the-top TV, and the linear TV upfront remains relatively stable, according to a June survey by the Interactive Advertising Bureau. Still, uncertainty remains. Here are the steps marketers can take to navigate those murky waters.

Until next week,

Kaylee Hultgren
Group Content Manager
Chief Marketer

If you would like to sponsor this e-newsletter please contact Dara Brooks at dbrooks@accessintel.com or call (203) 899-8494.

This newsletter is brought to you by:

Sitecore


 
Walmart Partners With Shopify to Give SMBs Access to Marketplace

In an effort to woo small- and medium-sized businesses, Walmart has partnered with ecommerce platform Shopify.
Read More

 
IAB Survey: Connected TV Advertising and Navigating Uncertainty of 2020 Upfront

Digital advertising is rising, but upfronts are unpredictable. Here are several steps marketers can take to navigate the murky waters.
Read More

 
 
Special Report: How Brands Are Enhancing Their Digital Infrastructure for Ecommerce

How General Mills and BACARDI are increasing their ecommerce efforts--plus four key trends.
Read More

 
Veritas Technologies Converts Annual Global Sales Meeting to a Virtual Event

How the security software company created a live event with energy--despite the remote viewership.
Read More

 
Cross-Cultural Marketing in a Pandemic: Key Tenets for Business Leaders

An organization’s response to protests against systemic racism coupled with the pandemic requires marketers to examine the key tenets of cross-cultural marketing.
Read More

Facebook   Twitter   LinkedIn

read more about
Ecommerce in the COVID-19 Era
Bridging the Gap: Interview on Next-Gen Content Strategies
Fast Track Your Digital Transformation
Get the Most Out of Your Content Marketing Strategy
Smarter Ways to Track Marketing Attribution
Creating Loyalty in the Data-Driven Era