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Chief Marketer This Week October 26, 2018
Thousands Share Jagermeister's Halloween Snapchat Game
Jagermeister has doubled its spend in the run up to Halloween for a month long augmented reality campaign called "Divine the Darke." More…
 
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Netflix Marketing Called "Creepy and Racist" by Subscribers
Netflix is accused of false advertising for promoting black actors as film stars when the stars are actually white actors. More…
 
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Free Online Event: Content First Marketing
November 8, 2018 |  11:00 am – 2:30 pm ET -

Discover How Your Brand Can Create Content that Engages Customers and Drives Sales
How to Build an Experience Brand: Five Considerations
Consumers are very concerned with the way brands behave in the world. Is your health in order as an experience brand? More…


Nebraska's Self-Deprecating Campaign: "It's Not for Everyone."
Nebraska may not be on everyone’s bucket list, and the state—as hurtful as that may be—understands and has crafted a humorous campaign that quickly went viral. More…
 
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EventTech 2018: Nov 12-14, Las Vegas
1,000 marketers from all over the world. 80+ action-packed sessions. Unlimited networking. All at the world’s largest marketing conference on how to rewire your live experiences with social media and technology. Register today before we sell out.
Whales, Covered in Plastic, Rise from the Streets of Zagreb
Greenpeace has launched a campaign to raise public awareness about the enormous amounts of plastic waste streaming into our oceans and seas. More…


Q&A: Heineken Taps Into Experiences to Create Relevant Marketing
Heineken USA's Jessica Robinson discusses ways the company is utilizing experiences like the royal wedding to promote brands like Strongbow and Red Stripe. More…

 
 
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Related Content

MIND THE DATA GAP: HOW TO FILL IN THE MISSING PIECES AND ENGAGE YOUR IDEAL CUSTOMER

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