Chief Marketer
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October 4, 2020

Marketing moms deserve a shout-out. Wouldn’t you agree?

Introducing Chief Marketer’s inaugural “Market Like a Mother” program: an annual showcase of outstanding female marketers who are leading their teams and their families. Because despite this year’s unprecedented challenges, we couldn’t think of a better time to celebrate and recognize the incredible work and fortitude of the women who “Market Like a Mother” every day. It’s free to nominate—and self-nominations are encouraged.

We’ve also opened the flood gates this week for CM200 applications. The industry’s comprehensive list of the best brand engagement and activation agencies serving the U.S shines a spotlight on the fastest-growing channels of marketing across 11 partner categories and specialties.

Meanwhile, it’s high time we celebrate our Brands on Fire and Marketers on Fire for 2020. Learn about the marketing strategies of top leaders at HBO, Michelob ULTRA, Bacardi, SAP and more as we highlight the brands and marketers featured in the series so far this year.

Lastly, enhancements to customer data platforms have made headlines this week, with Oracle adding machine learning capabilities to its CX Unity product and Microsoft offering a new engagement insights feature and pre-built AI templates to predict churn and recommend products to customers. The news comes on the heels of Salesforce’s announcement last week that its own CDP will be ready for general use this month. Read about their capabilities here

Until next week,

Kaylee Hultgren
Group Content Manager
Chief Marketer

If you would like to sponsor this e-newsletter please contact Dara Brooks at dbrooks@accessintel.com or call (203) 899-8494.

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Market Like a Mother: Call for Nominations

It's here: the marketing industry's only annual showcase of outstanding female marketers who are leading their teams and their families.
Read More

 
CM200: Recognizing the Top 200 Marketing Agencies of 2020

The CM200, the industry's comprehensive list of the best brand engagement and activation agencies serving the U.S., is open for applications.
Read More

 
 
Experiential Marketing Summit 2020

Reinvent your marketing strategy with the power of experiential marketing—only at the all-digital Experiential Marketing Summit on October 19-23, 2020.
Read More

 
Salesforce Customer Data Platform Set to Launch in October

Salesforce’s forthcoming customer data platform, dubbed Customer 360 Audiences, will be ready for general use in October.
Read More

 
Google and Reddit Offer New Tools for Advertisers

Digital advertisers have some new tools at their disposal from Google and Reddit.
Read More

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