PRICES INCREASE BY $500 JANUARY 16TH - REGISTER NOW!

REGISTER FOR 2026
PRESENTED BY: 

CynopsisAdExchangerAdMonsters Cablefax

Overview

500+ Leaders. 2 Days. 1 Convergent Marketplace.

Previously CTV Connect, Convergent TV World is where the worlds of linear TV, streaming, CTV, gaming, retail media, and digital out-of-home come together. Audiences no longer live in silos, and neither can marketers. This event brings together brands, agencies, publishers, networks, and tech leaders to tackle the challenges of measurement, attribution, and cross-screen storytelling—while showcasing the innovations driving the future of video advertising across every screen.

KEY THEMES

The Buy-Side Playbook
How brands and agencies are reimagining converged campaigns
Unified Measurement & Attribution
Solving fragmentation with practical solutions.
Monetizing the New TV
FAST, AVOD, retail media, OEM-led ad platforms.
Creative & Format Innovation
Dynamic, interactive, shoppable, and personalized video.
Data, Identity & Privacy
Future-proofing targeting in a privacy-first world.
Cross-Screen Storytelling
From content to commerce, blending distribution and engagement.

WHO ATTENDS?

CMOs, VPs of Marketing & Brand Leaders

Build campaigns that actually perform in a converged world.
Walk away with clarity on measurement, identity, creative innovation, and how to unify your linear + streaming + digital spend. Access frameworks and case studies you can immediately bring back to your team.

Media Buyers, Planners & Agency Leads

Turn cross-screen complexity into a competitive advantage.
Get direct guidance from the platforms defining converged TV, learn how peers are structuring omnichannel buys, and connect with partners who can solve fragmentation in measurement, targeting, and attribution.

Publishers, Streamers & TV Networks

Get hands-on technical training and insights.
Understand what the buy-side actually wants in 2026, explore new inventory strategies (FAST, AVOD, OEMs, retail media), and hear directly from the industry’s most influential dealmakers.

Ad Tech, Data & Measurement Innovators

Showcase what’s possible—and shape what’s next.
Engage with decision makers looking for solutions in identity, clean rooms, CTV fraud, unified measurement, attention metrics, and real-time optimization. This is where platform innovation gets visibility.

CEOs, Founders & C-Suite

A strategic, frictionless environment built for high-level conversations.
Meet with partners, align on industry direction, and leave with actionable intelligence you can’t get from any other event in the space.

Retail Media & Commerce Leaders

Connect the dots between TV exposure and real-world outcomes.
Learn from the brands and retail media networks redefining closed-loop performance, multi-touch attribution, shoppable formats, and the future of commerce-driven video.

Analysts & Strategy Leads

Get ahead of the shifts redefining the convergent era.
See where budgets are moving, what measurement frameworks are sticking, and which technologies the biggest players are prioritizing next.

2026 Speakers

  • Laura Martin

    Laura Martin

    Senior Analyst
    Needham
  • Anna Bager

    Anna Bager

    President and CEO
    Out of Home Advertising Association of America
  • Ross Benes

    Ross Benes

    Senior Analyst
    EMARKETER
  • Sean Cunningham

    Sean Cunningham

    Chief Executive Officer
    VAB
  • Katie Driggs

    Katie Driggs

    VP, Director of Media
    FerebeeLane
  • Angie Hughes

    Angie Hughes

    President and Executive Producer
    Opportunity Knocks
  • Samantha Rose

    Samantha Rose

    EVP, Strategic Investment Lead
    Horizon Media
    Horizon Media
  • Albert Thompson

    Albert Thompson

    Managing Director
    Walton Isaacson
    Walton Isaacson
  • Stephanie Versichelli

    Stephanie Versichelli

    SVP, Ad Sales
    Hallmark Media
  • Jon Watts

    Jon Watts

    Managing Director
    Coalition for Innovative Media Measurement (CIMM)

PROGRAM AT A GLANCE

Thursday - March 5 Friday - March 6

Thursday - March 5

    8:00am – 9:05am 1 Hr, 5 mins

  • Breakfast & Networking

    8:00am – 9:05am
    Spotlight Stage
    • 9:05am – 9:25am 20 mins

  • Fireside Chat with Cadent

    9:05am – 9:25am
    Spotlight Stage
    • 9:25am – 10:05am 40 mins

  • State of Media Presentation + Live Q&A with Laura Martin

    9:25am – 10:05am
    • Laura Martin

      Laura Martin

      Senior Analyst // Needham
    Spotlight Stage
    • 10:05am – 10:25am 20 mins

  • Mainstage Spotlight Session

    10:05am – 10:25am
    Spotlight Stage
    • 10:25am – 10:55am 30 mins

  • Networking Break

    10:25am – 10:55am
    Spotlight Stage
    • 10:55am – 11:20am 25 mins

  • Shoppable TV in Action

    10:55am – 11:20am
    Spotlight Stage

  • FAST Forward: Strategies for Success

    10:55am – 11:20am
    The Exchange
    • 11:25am – 11:50am 25 mins

  • Workshops, Panels & Deep Dives

    11:25am – 11:50am
    Spotlight Stage
    • 11:50am – 12:35pm 45 mins

  • Networking Lunch & Topic Roundtables

    11:50am – 12:35pm

    Join us for a vibrant networking lunch and topic roundtables covering topics like:

    • Designing the Future Deal
    • Attribution Across Screens
    • Streaming Bundles & Consumer Value
    • Gaming as a Media Channel
    • Budgeting for Results in 2026
    • Integrating AI Into Your Planning
    Spotlight Stage
    • 12:35pm – 12:55pm 20 mins

  • Convergent TV Trivia: Family Feud Style

    12:35pm – 12:55pm
    Spotlight Stage
    • 12:55pm – 1:25pm 30 mins

  • The Hot Seat: Media Buyer Edition

    12:55pm – 1:25pm
    Spotlight Stage
    • 1:30pm – 1:55pm 25 mins

  • Workshops, Panels & Deep Dives

    1:30pm – 1:55pm
    Spotlight Stage
    • 2:00pm – 2:25pm 25 mins

  • Reinventing Live Sports For the Streaming Era

    2:00pm – 2:25pm
    Spotlight Stage

  • From TikTok to Roblox: The New Frontline of Youth Engagement

    2:00pm – 2:25pm

    As Gen Z & Alpha now spend over 2.5 hours a day on Roblox—more time than on TikTok or YouTube—it’s no longer an afterthought, but a critical media channel where brand relevance with younger generations is won or lost. To meet them where they play and hang out, brands across industries from retail to entertainment to financial services are racing to engage this next generation of consumers and build lasting fandom.

    The Exchange
    • 2:30pm – 2:55pm 25 mins

  • Frictionless TV: Where Linear Meets Streaming

    2:30pm – 2:55pm

    A session brought to you by Cablefax

    Spotlight Stage
    • 3:00pm – 3:30pm 30 mins

  • Networking Break

    3:00pm – 3:30pm
    Spotlight Stage
    • 3:30pm – 3:55pm 25 mins

  • From Mentorship to Momentum: Building the Next Generation of Women Leaders in Media

    3:30pm – 3:55pm

    A candid conversation between senior executives and rising stars about how mentorship, sponsorship, and collaboration accelerate success.

    The Exchange

  • Candid Discussion: Measurement in 2026

    3:30pm – 3:55pm

    Two industry leaders discuss measurement, what's needed for the future, and where to go from here.

    Spotlight Stage
    • 4:00pm – 4:25pm 25 mins

  • Workshops, Panels & Deep Dives

    4:00pm – 4:25pm
    Spotlight Stage
    • 4:25pm – 4:50pm 25 mins

  • AI in Action: Personalization, Planning, and Performance

    4:25pm – 4:50pm
    Spotlight Stage
    • 5:00pm – 6:00pm 1 Hr

  • Networking Reception | Awards Registration Opens

    5:00pm – 6:00pm
    Spotlight Stage
    • 6:00pm – 7:30pm 1 Hr, 30 mins

  • Convergent TV Awards: Entries now open!

    6:00pm – 7:30pm

    Entries now open! The Convergent TV Awards celebrate excellence across the entire screen ecosystem — where television, streaming, gaming, digital out-of-home (DOOH), retail media, and emerging platforms intersect.

    Find out more and enter here. 

    Spotlight Stage

Friday - March 6

    8:00am – 9:05am 1 Hr, 5 mins

  • Breakfast & Networking

    8:00am – 9:05am
    Spotlight Stage
    • 9:05am – 9:25am 20 mins

  • The Convergence Pulse: Overnight Insights

    9:05am – 9:25am
    Spotlight Stage
    • 9:25am – 9:45am 20 mins

  • Media Leader in the Spotlight

    9:25am – 9:45am
    Spotlight Stage
    • 9:45am – 10:10am 25 mins

  • Coming soon from Cadent...

    9:45am – 10:10am
    Spotlight Stage
    • 10:40am – 11:10am 30 mins

  • Networking Break

    10:40am – 11:10am
    Spotlight Stage
    • 11:10am – 11:35am 25 mins

  • Workshops, Panels & Deep Dives

    11:10am – 11:35am
    Spotlight Stage
    • 11:40am – 12:05pm 25 mins

  • Retail Media Meets TV: The Next $100B Frontier

    11:40am – 12:05pm

    Retail media budgets are increasingly converging with TV/CTV.  How retailers, networks, and brands are building shared audiences and revenue streams.

    Spotlight Stage

  • Creating Content for Every Screen While Keeping a Consistent Narrative

    11:40am – 12:05pm

    Audiences move seamlessly across TV, streaming, mobile, gaming, and out-of-home — and content has to keep up. This session explores how to design creative that adapts to each platform while still driving engagement, consistency, and measurable impact.

    The Exchange
    • 12:10pm – 12:35pm 25 mins

  • Workshops, Panels & Deep Dives

    12:10pm – 12:35pm
    • 12:35pm – 1:35pm 1 Hr

  • Networking Lunch & Reverse Pitches

    12:35pm – 1:35pm
    Spotlight Stage
    • 1:35pm – 2:20pm 45 mins

  • CMO Forecast: The 2026 Spend & Strategy Outlook + Audience Futures Exchange

    1:35pm – 2:20pm

    Part 1: CMO Forecast 2026

    As converged media transforms how audiences are reached, the CMO’s playbook is evolving just as quickly. In this forward-looking discussion, senior marketing leaders share their forecasts for 2026 — how budgets are shifting across TV, streaming, retail media, gaming, and DOOH; what ROI metrics actually matter; and where innovation budgets are being allocated next.

    Part 2: Audience Futures Exchange

    Using live polling, attendees contribute their own predictions. A facilitator highlights themes and contrasts between execs and audience POVs.

    Spotlight Stage
    • 2:20pm – 2:30pm 10 mins

  • Closing Remarks

    2:20pm – 2:30pm
    Spotlight Stage

Filter by Day

Search

Search for keywords or speakers:

WHO YOU’LL MEET

Convergent TV World (formerly CTV Connect) brought together 475+ senior leaders from agencies, brands, publishers, networks, streaming companies, tech platforms, DSPs, SSPs, and measurement providers – all the key players on both the buy and sell sides, including:

PRICING

  • Buy-Side General Attendee Pass

    $995
    Early Rate expires 01/16/2026
    Early Rate
    Expires 01/16/2026
    $995
    Regular Rate
    Expires 02/13/2026
    $1,495
    Final Rate
    Expires 02/27/2026
    $1,695
    Onsite Rate
    Expires 03/05/2026
    $1,895

    For consumer brands, advertising and marketing agencies, networks/streamers, publishers, gaming companies, consultants, educators, operators, and MVPDs.

    Register

  • Sell-Side General Attendee Pass

    $1,595
    Early Rate expires 01/16/2026
    Early Rate
    Expires 01/16/2026
    $1,595
    Regular Rate
    Expires 02/13/2026
    $2,095
    Final Rate
    Expires 02/27/2026
    $2,500
    Onsite Rate
    Expires 03/05/2026
    $2,700

    For technology platforms, measurement and data firms, identity providers, investment firms, financial institutions, law firms, and venture capital groups.

    Register

  • VIP Pass

    $0

    Reserved for qualified brand marketers and agency executives. Includes reserved seating, VIP Lounge access, entry to the Convergent TV Awards, and exclusive giveaways. Must agree to four 10-minute hosted meetings onsite.  (By application only.)

    Apply now

NEED APPROVAL TO ATTEND?

Download one of our letters below and send it directly to your boss. 
*Need a different type of letter? Contact us now. 

PREVIOUS SPEAKERS

  • Travis Freeman

    Travis Freeman

    SVP Demand Generation + Agency Solutions, Chief Media Officer
    Inspire Brands
  • DeLu Jackson

    DeLu Jackson

    Chief Marketing and Communications Officer
    ADT
  • Bob Lord

    Bob Lord

    President
    Horizon Media Holdings
  • Nicolle Pangis

    Nicolle Pangis

    Vice President, Advertising
    Netflix
  • Larene Mantel

    Larene Mantel

    VP, Strategic Investment
    IPG Mediabrands
  • Brian Schmidt

    Brian Schmidt

    VP, Digital & eCommerce
    Brooks Brothers
  • Denise Ocasio

    Denise Ocasio

    Executive Director, Investment
    Mindshare
  • Jonathan Low

    Jonathan Low

    Senior Director, CTV Partnerships
    The Trade Desk
VIEW FULL LIST

SPONSORS

POWERED BY

Cadent

RESEARCH SPONSOR

TiVo

SUPPORTING SPONSORS

EX.CO
ODK Media
Philo
VAB

INTERESTED IN SPONSORSHIP?

Contact sales@ctvconnect.com

Venue

The Times Center

The Times Center 242 W 41st St, New York, NY 10036

The Times Center
242 W 41st St
New York, NY 10036

VIEW VENUE INFORMATION

Contact