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Overview

500+ Leaders. 2 Days. 1 Convergent Marketplace.

Previously CTV Connect, Convergent TV World is where the worlds of linear TV, streaming, CTV, gaming, retail media, and digital out-of-home come together. Audiences no longer live in silos, and neither can marketers. This event brings together brands, agencies, publishers, networks, and tech leaders to tackle the challenges of measurement, attribution, and cross-screen storytelling—while showcasing the innovations driving the future of video advertising across every screen.

KEY THEMES

The Buy-Side Playbook
How brands and agencies are reimagining converged campaigns
Unified Measurement & Attribution
Solving fragmentation with practical solutions.
Monetizing the New TV
FAST, AVOD, retail media, OEM-led ad platforms.
Creative & Format Innovation
Dynamic, interactive, shoppable, and personalized video.
Data, Identity & Privacy
Future-proofing targeting in a privacy-first world.
Cross-Screen Storytelling
From content to commerce, blending distribution and engagement.

WHO ATTENDS?

CMOs, VPs of Marketing & Brand Leaders

Build campaigns that actually perform in a converged world.
Walk away with clarity on measurement, identity, creative innovation, and how to unify your linear + streaming + digital spend. Access frameworks and case studies you can immediately bring back to your team.

Media Buyers, Planners & Agency Leads

Turn cross-screen complexity into a competitive advantage.
Get direct guidance from the platforms defining converged TV, learn how peers are structuring omnichannel buys, and connect with partners who can solve fragmentation in measurement, targeting, and attribution.

Publishers, Streamers & TV Networks

Get hands-on technical training and insights.
Understand what the buy-side actually wants in 2026, explore new inventory strategies (FAST, AVOD, OEMs, retail media), and hear directly from the industry’s most influential dealmakers.

Ad Tech, Data & Measurement Innovators

Showcase what’s possible—and shape what’s next.
Engage with decision makers looking for solutions in identity, clean rooms, CTV fraud, unified measurement, attention metrics, and real-time optimization. This is where platform innovation gets visibility.

CEOs, Founders & C-Suite

A strategic, frictionless environment built for high-level conversations.
Meet with partners, align on industry direction, and leave with actionable intelligence you can’t get from any other event in the space.

Retail Media & Commerce Leaders

Connect the dots between TV exposure and real-world outcomes.
Learn from the brands and retail media networks redefining closed-loop performance, multi-touch attribution, shoppable formats, and the future of commerce-driven video.

Analysts & Strategy Leads

Get ahead of the shifts redefining the convergent era.
See where budgets are moving, what measurement frameworks are sticking, and which technologies the biggest players are prioritizing next.

2026 Speakers

  • Laura Martin

    Laura Martin

    Senior Analyst
    Needham
  • Anna Bager

    Anna Bager

    President and CEO
    Out of Home Advertising Association of America
  • Sean Cunningham

    Sean Cunningham

    Chief Executive Officer
    VAB
  • Katie Driggs

    Katie Driggs

    VP, Director of Media
    FerebeeLane
  • Katy Ferguson

    Katy Ferguson

    EVP, General Manager
    Horizon Media
  • Angie Hughes

    Angie Hughes

    President and Executive Producer
    Opportunity Knocks
  • Molly Ryan

    Molly Ryan

    Director, Agency Partnerships
    Kroger Precision Marketing
  • Albert Thompson

    Albert Thompson

    Managing Director
    Walton Isaacson
  • Stephanie Versichelli

    Stephanie Versichelli

    SVP, Ad Sales
    Hallmark Media
  • Jon Watts

    Jon Watts

    Managing Director
    Coalition for Innovative Media Measurement (CIMM)

PROGRAM AT A GLANCE

Thursday - March 5 Friday - March 6

Thursday - March 5

    8:00am – 9:00am 1 Hr

  • Breakfast & Networking

    8:00am – 9:00am
    Spotlight Stage
    • 9:00am – 9:05am 5 mins

  • Opening Welcome Remarks

    9:00am – 9:05am
    Spotlight Stage
    • 9:05am – 9:25am 20 mins

  • Fireside Chat with Cadent

    9:05am – 9:25am
    Spotlight Stage
    • 9:25am – 10:05am 40 mins

  • Show Me the Money: How AI Is Rewriting the Economics of Convergent TV

    9:25am – 10:05am

    In this keynote, Needham & Co.’s Laura Martin explains how AI is rewriting the economics of media and convergent TV from an investor’s point of view. She will focus on capital flows, convergent TV measurement, and evolving creative and buying strategies, drawing on fresh insights from CES and early‑year market signals. This session will feature audience Q&A and interactive polls, so you leave with clear answers on where the money is moving and what it means for your business.

    • Laura Martin

      Laura Martin

      Senior Analyst // Needham
    Spotlight Stage
    • 10:05am – 10:25am 20 mins

  • Mainstage Spotlight Session

    10:05am – 10:25am
    Spotlight Stage
    • 10:25am – 10:55am 30 mins

  • Networking Break

    10:25am – 10:55am
    Spotlight Stage
    • 10:55am – 11:20am 25 mins

  • The Hot Seat: Media Buyer Edition

    10:55am – 11:20am

     A top brand marketer fields rapid-fire questions from agencies, publishers, and tech peers, AND the audience.

    Spotlight Stage
    • 11:25am – 11:50am 25 mins

  • Workshops, Panels & Deep Dives

    11:25am – 11:50am
    Spotlight Stage
    • 11:50am – 12:35pm 45 mins

  • Networking Lunch & Topic Roundtables

    11:50am – 12:35pm

    Join us for a vibrant networking lunch and topic roundtables covering topics like:

    • Designing the Future Deal
    • Attribution Across Screens
    • Streaming Bundles & Consumer Value
    • Gaming as a Media Channel
    • Budgeting for Results in 2026
    • Integrating AI Into Your Planning
    Spotlight Stage
    • 12:35pm – 12:55pm 20 mins

  • Survey Says! Who Really Knows Convergent TV?

    12:35pm – 12:55pm

    In this fast-paced, Family Feud–style trivia game, Convergent TV pros test their knowledge against real industry responses. The questions span AI, measurement, streaming platforms, AVOD pricing, ad tech acronyms, and the trends everyone secretly wants to see disappear.

    Earn bragging rights plus prizes for tapping into the industry’s collective brainpower!

    Spotlight Stage
    • 12:55pm – 1:25pm 30 mins

  • How AI Is Reworking TV Creative

    12:55pm – 1:25pm

    AI is no longer just optimizing TV creative — it’s helping build it. This session explores how creative agents, dynamic insertion, and real-time optimization are reshaping how TV ads are made, deployed, and measured — and what that means for the future of the creative stack.

    • Albert Thompson

      Albert Thompson

      Moderator
      Managing Director // Walton Isaacson
    Spotlight Stage

  • From NewFronts to Streetfronts: When OOH Meets Convergent TV

    12:55pm – 1:25pm

    OOH is emerging as a powerful real-world extension of streaming and CTV. This session explores how brands are pairing high-attention, brand-safe OOH with convergent TV storytelling—using data and dynamic creative to connect screens to streets and deliver impact without relying on cookies or identifiers.

    • Anna Bager

      Anna Bager

      President and CEO // Out of Home Advertising Association of America
    The Exchange
    • 1:30pm – 1:55pm 25 mins

  • Workshops, Panels & Deep Dives

    1:30pm – 1:55pm
    Spotlight Stage
    • 2:00pm – 2:25pm 25 mins

  • From TikTok to Roblox: The New Frontline of Youth Engagement

    2:00pm – 2:25pm

    As Gen Z & Alpha now spend over 2.5 hours a day on Roblox—more time than on TikTok or YouTube—it’s no longer an afterthought, but a critical media channel where brand relevance with younger generations is won or lost. To meet them where they play and hang out, brands across industries from retail to entertainment to financial services are racing to engage this next generation of consumers and build lasting fandom.

    The Exchange

  • Reinventing Live Sports For the Streaming Era

    2:00pm – 2:25pm

    Live streaming is transforming the sports experience. Technology, data, and changing viewer habits are reshaping how leagues, teams, and media companies monetize and connect with fans. From personalized viewing to real-time analytics, this panel examines what it takes to capture—and keep—the attention of today’s digital-first sports audiences.

    Spotlight Stage
    • 2:30pm – 2:55pm 25 mins

  • After the Rebundle: Inside TV’s New Distribution Power Plays

    2:30pm – 2:55pm

    As linear and streaming collapse into a single marketplace, the story is shifting from bundles to bargaining power. After the Rebundle brings distributors and programmers to the table to examine how carriage, packaging, pricing, and platform strategy are evolving as MVPDs, vMVPDs, and new hybrids reshape TV distribution. 

    Spotlight Stage
    • 3:00pm – 3:30pm 30 mins

  • Networking Break

    3:00pm – 3:30pm
    Spotlight Stage
    • 3:30pm – 3:55pm 25 mins

  • Performance TV: Outcomes, Attribution, and Reality

    3:30pm – 3:55pm

    This deep dive moves beyond impressions and GRPs to uncover the realities of outcome-based TV measurement and CTV attribution. Expect a frank conversation about what’s working (and what isn’t) in tying convergent TV ad spend to incremental lift, attribution, and ROI across screens.

    • Jon Watts

      Jon Watts

      Moderator
      Managing Director // Coalition for Innovative Media Measurement (CIMM)
    Spotlight Stage

  • From Mentorship to Momentum: Building the Next Generation of Women Leaders in Media

    3:30pm – 3:55pm

    In partnership with the Top Women Network, this town hall brings together senior executives and rising stars for a candid look at what truly accelerates women’s careers in media. Expect unfiltered stories and practical advice on mentorship, sponsorship, and building powerful peer networks—plus concrete moves you can take back to your team to turn support into real momentum.

    • Angie Hughes

      Angie Hughes

      Moderator
      President and Executive Producer // Opportunity Knocks
    • Stephanie Versichelli

      Stephanie Versichelli

      SVP, Ad Sales // Hallmark Media
    • Katy Ferguson

      Katy Ferguson

      EVP, General Manager // Horizon Media
    • Katie Driggs

      Katie Driggs

      VP, Director of Media // FerebeeLane
    The Exchange
    • 4:00pm – 4:25pm 25 mins

  • Panel Session Presented by LG Ads

    4:00pm – 4:25pm

    Further details coming soon...

    LG Ads Solutions
    Spotlight Stage
    • 4:25pm – 4:50pm 25 mins

  • AI in Action: Personalization, Planning, and Performance

    4:25pm – 4:50pm
    Spotlight Stage
    • 5:00pm – 6:00pm 1 Hr

  • Networking Reception | Awards Registration Opens

    5:00pm – 6:00pm
    Spotlight Stage
    • 6:00pm – 7:30pm 1 Hr, 30 mins

  • Convergent TV Awards Reception

    6:00pm – 7:30pm

    The Convergent TV Awards celebrate excellence across the entire screen ecosystem — where television, streaming, gaming, digital out-of-home (DOOH), retail media, and emerging platforms intersect.

    Finalist announcement coming shortly. Learn more here. 

    Spotlight Stage

Friday - March 6

    8:00am – 9:00am 1 Hr

  • Breakfast & Networking

    8:00am – 9:00am
    Spotlight Stage
    • 9:00am – 9:05am 5 mins

  • Welcome Back!

    9:00am – 9:05am
    Spotlight Stage
    • 9:05am – 9:25am 20 mins

  • The Convergence Pulse: Overnight Insights

    9:05am – 9:25am

    A fast-moving “newsroom style” session where moderators share the top takeaways from Day 1, plus overnight headlines in TV, streaming, sports, and gaming. Includes live audience polling.

    Spotlight Stage
    • 9:25am – 9:45am 20 mins

  • Media Leader in the Spotlight

    9:25am – 9:45am
    Spotlight Stage
    • 9:45am – 10:10am 25 mins

  • Coming soon from Cadent...

    9:45am – 10:10am
    Spotlight Stage
    • 11:00am – 11:30am 30 mins

  • Networking Break

    11:00am – 11:30am
    Spotlight Stage
    • 11:30am – 11:55am 25 mins

  • Workshops, Panels & Deep Dives

    11:30am – 11:55am
    Spotlight Stage
    • 12:00pm – 12:25pm 25 mins

  • Creating Content for Every Screen While Keeping a Consistent Narrative

    12:00pm – 12:25pm

    Audiences move seamlessly across TV, streaming, mobile, gaming, and out-of-home — and content has to keep up. This session explores how to design creative that adapts to each platform while still driving engagement, consistency, and measurable impact.

    The Exchange

  • Retail Media Meets TV: The Next $100B Frontier

    12:00pm – 12:25pm

    Retail media budgets are increasingly converging with TV/CTV.  How retailers, networks, and brands are building shared audiences and revenue streams.

    Spotlight Stage
    • 12:30pm – 12:55pm 25 mins

  • Coming soon from VAB...

    12:30pm – 12:55pm
    VAB
    • 12:55pm – 1:40pm 45 mins

  • Networking Lunch & Reverse Pitches

    12:55pm – 1:40pm
    Spotlight Stage
    • 1:40pm – 2:05pm 25 mins

  • Research Release with TiVo

    1:40pm – 2:05pm

    More details coming soon...

    TiVo
    Spotlight Stage
    • 2:05pm – 2:50pm 45 mins

  • CMO Forecast: The 2026 Spend & Strategy Outlook + Audience Futures Exchange

    2:05pm – 2:50pm

    Part 1: CMO Forecast 2026

    As converged media transforms how audiences are reached, the CMO’s playbook is evolving just as quickly. In this forward-looking discussion, senior marketing leaders share their forecasts for 2026 — how budgets are shifting across TV, streaming, retail media, gaming, and DOOH; what ROI metrics actually matter; and where innovation budgets are being allocated next.

    Part 2: Audience Futures Exchange

    Using live polling, attendees contribute their own predictions. A facilitator highlights themes and contrasts between execs and audience POVs.

    Spotlight Stage
    • 2:50pm – 3:00pm 10 mins

  • Closing Remarks

    2:50pm – 3:00pm
    Spotlight Stage

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WHO YOU’LL MEET

Convergent TV World (formerly CTV Connect) brought together 475+ senior leaders from agencies, brands, publishers, networks, streaming companies, tech platforms, DSPs, SSPs, and measurement providers – all the key players on both the buy and sell sides, including:

PRICING

  • Buy-Side General Attendee Pass

    $995
    Early Rate expires 01/16/2026
    Early Rate
    Expires 01/16/2026
    $995
    Regular Rate
    Expires 02/13/2026
    $1,495
    Final Rate
    Expires 02/27/2026
    $1,695
    Onsite Rate
    Expires 03/05/2026
    $1,895

    For consumer brands, advertising and marketing agencies, networks/streamers, publishers, gaming companies, consultants, educators, operators, and MVPDs.

    Register

  • Sell-Side General Attendee Pass

    $1,595
    Early Rate expires 01/16/2026
    Early Rate
    Expires 01/16/2026
    $1,595
    Regular Rate
    Expires 02/13/2026
    $2,095
    Final Rate
    Expires 02/27/2026
    $2,500
    Onsite Rate
    Expires 03/05/2026
    $2,700

    For technology platforms, measurement and data firms, identity providers, investment firms, financial institutions, law firms, and venture capital groups.

    Register

  • VIP Pass

    $0

    Reserved for qualified brand marketers and agency executives. Includes reserved seating, VIP Lounge access, entry to the Convergent TV Awards, and exclusive giveaways. Must agree to four 10-minute hosted meetings onsite.  (By application only.)

    Apply now

NEED APPROVAL TO ATTEND?

Download one of our letters below and send it directly to your boss. 
*Need a different type of letter? Contact us now. 

SPONSORS

POWERED BY

Cadent

RESEARCH SPONSOR

TiVo

PREMIER SPONSORS

EX.CO
LG Ads Solutions
VAB

SUPPORTING SPONSORS

ODK Media
Philo

INTERESTED IN SPONSORSHIP?

Contact sales@ctvconnect.com

Venue

The Times Center

The Times Center 242 W 41st St, New York, NY 10036

The Times Center
242 W 41st St
New York, NY 10036

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