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"The 2021 Connected Experiences Modern Marketing Study"

Taking the pulse of marketers on the value--and impact--of integrated marketing and engagement strategies

Marketers still trying to engage customers through standalone engagements are living in the past. Modern marketers need to break down silos in their organizations, thereby enabling connection and integration among touch points and across marketing functions.

Welcome to The 2021 Connected Experiences Modern Marketing Study, which analyzes how leading Fortune 1000 marketing teams are increasing the effectiveness and efficiency of their marketing mixes and engagement strategies by connecting their marketing channels.

This unique study includes insights and data points on:

• How connected engagement drives brands and businesses
• The benefits of integration for brand-side marketers
• The marketing channels leading the connected revolution
• ROI trends and benchmarks
• Integration obstacles and pitfalls to avoid
• Insights from exclusive CMO-only response breakouts

The contents of this report are based on a survey of more than 300 brand marketers from Fortune 1000 companies. The marketers span disciplines and departments, and the data is analyzed as a function of both. The survey was completed in fall 2020.

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