For many years, events were “special.” A fun party as an add-on to the marketing mix, but not necessarily strategic. But as marketers began to understand the importance of relationships with audiences as a key component of the purchase cycle, they began to recognize event experiences as drivers of strategic business value.
In this Chief Marketer Special Report, you’ll learn what’s driving the unprecedented growth of experiential marketing, and how you can create smart, budget-conscious events that are on-trend—and on target. We’ll break down:
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