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"Ecommerce in the COVID-19 Era"

How Brands Are Enhancing Their Digital Infrastructure in the Face of a New Normal

With the majority of U.S. consumers social distancing at a home, and with brick-and-mortar retail options vastly reduced, ecommerce sales have skyrocketed. But the adoption of digital shopping, experts agree, is unlikely to go back to pre-COVID-19 levels. Brands that are quick to adopt new ecommerce solutions will be better poised to edge out their competitors. Take a look at how General Mills and BACARDI are ramping up their ecommerce efforts, plus four ecommerce trends for marketers to keep on their radar in the months ahead.

In this special report, discover:

• What the new normal of social distancing means for marketers
• Four ecommerce trends marketers should have on their radar
• How General Mills’ brands are prioritizing budget-friendly recipes online
• A look at BACARDI’s ecommerce strategy and virtual tasting events

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