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"2019 Data Benchmark Study: Historic Survey of 650 Marketers"

A historic new study of 650+ brand marketers spotlights the growing role data plays in all aspects of corporate marketing--from developing successful marketing strategies and campaigns, to deciding where to allocate budgets and best target audiences.

With input from more than 650 leading marketing executives from many of the world’s largest companies, this just-released study examines how brands are leveraging data across the entire marketing mix. Findings include:

• How marketers are leveraging data across the marketing mix
• The impact and influence of data during 2019 strategy development and budget planning
• Which marketing channels are proving to be powerful for data generation
• The impact of better data on audience quality and revenue
• …and more

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