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April 1, 2015 |
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Championship Data Analysis Fuels Boston Celtics
A loyal fan base and targeted data analysis helps the Boston Celtics build relationships with season ticket holders. Team president Rich Gotham shares the secrets of their success.
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Special Report: The Changing Face of Sweeps
Sweepstakes aren't just games, they're big business. In this Chief Marketer Special report, learn how gamification, social sharing and mobile tie-ins are increasing engagement and brand value.
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8 Best Practices to Optimize Your Incentive Program
Do your customers really value the rewards you give them? Adopt these eight best practice to optimize your incentive program in 2015.
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Lessons Learned At the Adobe Summit
Who doesn't like cookies, football and Batman? Get the scoop on the recent Adobe Summit from Michael Keaton, FEED, the Girl Scouts, NFL great Steve Young and more.
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What’s More Important in Marketing—Art or Science?
Creative is important, but today, more than ever, so are the numbers.Here are four things that could improve if marketing approached things from a science-first perspective.
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Are Your Customers Enjoying the Experience?
Brands like Starwood, MGM Grand, National Australia Bank and Time Warner Cable are increasingly focusing on customer experience to gauge success. Hear what they had to say at the recent Adobe Summit.
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Persona-Driven Marketing Success
Understanding who customers are and where they are looking for and accessing information is critical, and persona-driven marketing tactics can help direct messages to the right people at the right time.
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Chief Marketer Listline
Each week, NextMark and Chief Marketer offer a selection of files new to market. Lists featured today include Marisota and National Magazine Club.
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| Job Opportunities |
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Dell Software Field Marketing Manager-New York, NY
Dell, Inc., New YOrk, NY
Marketing Manager-1500682
BASF Corporation, Southfield, MI
Advertising and Marketing Director
Current, Takoma Park, MD
Marketing Manager
Genova Diagnostics, Duluth, GA
Marketing Manager
McMahon Associates, Fort Washington, PA
Marketing Manager
Capes, Sokol, Goodman & Sarachan, PC, St. Louis, MO
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