It’s game day, folks—for football fans and marketing teams alike. The Super Bowl remains a massive opportunity for marketing campaigns to shine. But like so many facets of the industry today, the way in which brands are interacting with consumers is evolving.

While some companies—like Budweiser, Coke and Pepsi—have chosen not to air expensive 30-second spots during the event (with newcomers like Fiverr and DoorDash filling in), many are crafting social media campaigns to engage consumers in place of TV commercials. Explore how one brand, Frank’s Redhot, regularly capitalizes on tentpole events like the Super Bowl through digital campaigns.

In other news, this week we published our inaugural Market Like a Mother initiative, a recognition program that we believe to be more critical than ever. We conceived of it before a global pandemic turned all of our worlds upside down. But as the effects of COVID-19 began to take shape, necessitating the abandonment of old business models and the invention of new ones, all while working moms adapted to home offices and even fulfilled the role of teacher, we realized that the program was even more important than we’d originally thought.

Marketing moms don’t require a pandemic to demonstrate how adept they are at leadership, time management and running complex marketing campaigns. But they certainly deserve the recognition.

With that in mind, we present to you the industry’s only editorial listing of outstanding female marketers who are leading their teams—and their families. Congratulations, mamas.

Until next week,

Kaylee Hultgren
Group Content Manager
Chief Marketer

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