Consider this stat: 80 percent of Americans feel that advertising underrepresents certain groups, in particular individuals with disabilities and special needs, according to research from Voya Financial. Moreover, 78 percent said they were more likely to do business with a company that uses diverse advertising.

These insights are the basis behind Voya's commitment to serving these groups in recent years, which has helped it carve out a niche that’s reaped rewards. We look at how the brand is supporting individuals with disabilities and special needs both within the organization and externally through its marketing initiatives and financial solutions.

Hennessy is another company that has made diversity and inclusion central to its marketing strategy. The cognac brand staged a virtual charity event last month celebrating the Lunar New Year that recognized influential people and business owners in the Asian American and Pacific Islander communities. Here’s how its marketing objective, to build multi-generational affinity for its Hennessy X.O. cognac, was supported through a music- and art-themed event.

Google’s decision to phase out support for third-party cookies in Chrome is nothing new to digital marketers. But a blog post this week from the search giant offered some perspective (and a bit of confusion) about how it intends to approach online user tracking and consumer privacy when the cookie is no more. Here’s what marketers need to know.

Lastly, we examine the rise in email newsletters as a strategy for brands seeking to build more engaging relationships with their audiences—and what the future of email marketing might look like.

Until next week,

Kaylee Hultgren
Group Content Manager
Chief Marketer

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