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Shopper/Retail
Furniture.com Taps Agentic AI to Double its Repeat Shopper Rate
After listening to customer surveys, Furniture.com transforms from being a lead generator into a marketplace with the help of AI agents. GM Dan Russotto says the goal is to double its repeat shoppers. READ FULL STORY

AI
Shoppers From Generative AI Browse More, Convert Less
Generative AI is bringing an increasing amount of traffic to online retailers, but these shoppers are 23% less likely to convert. READ FULL STORY

Branding/Marketing
Big Green Egg Shifts to Storytelling Marketing to Modernize its Approach
Big Green Egg and Ace Hardware partner up for a contest giveaway to showcase neighborhood heroes. The initiative is part of the grill brand's new way of marketing itself with lifestyle storytelling. READ FULL STORY

Shopper/Retail
How NordicTrack Expanded Its Gamified Race Feature to Boost Retention
Fitness technology platform iFit has developed gamified racing content for its NordicTrack treadmills, rowers and exercise bikes to help retain members and spur them to exercise more frequently. READ FULL STORY

Shopper/Retail
Why Ace Hardware Says Being a ‘Late Mover’ to Retail Media is a Benefit
Ace Hardware shares key details about its forthcoming retail media network, RedVest Media, which will launch in October. READ FULL STORY

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