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Shopper/Retail
How NordicTrack Expanded Its Gamified Race Feature to Boost Retention
Fitness technology platform iFit has developed gamified racing content for its NordicTrack treadmills, rowers and exercise bikes to help retain members and spur them to exercise more frequently. READ FULL STORY

Acquisition
Blue Apron Sheds Subscription Model, Expands Offerings in Brand Relaunch
Meal-kit company Blue Apron just introduced expanded offerings, an upgraded digital experience, new creative and shed its subscription model. Here's how the brand is communicating those changes to customers and prospects. READ FULL STORY

Shopper/Retail
Why Ace Hardware Says Being a ‘Late Mover’ to Retail Media is a Benefit
Ace Hardware unveils its Retail Media Network, RedVest Media, which will launch in October. But the company believes it's an advantage to be late to the RMN party. READ FULL STORY

Influencer Marketing
Innovative Eyewear Increases Sales, Brand Cachet With Reebok Licensing Deal
Innovative Eyewear's CEO shares how landing a Reebok brand licensing deal and visibility on Reebok.com will propel sales for years to come. READ FULL STORY

Acquisition
Credit One Bank CMO on Building Brand Awareness With Humor and Education
CMO Michael Coleman discusses why humor can help educate consumers about building good credit. READ FULL STORY

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