Sustainability
Citizen Watch CMO on 50 Years of Eco-Drive Tech, Gen Z Style and Narrative-Driven Creative
Citizen Watch is marking 50 years of its proprietary Eco-Drive technology with a new marketing campaign and creative touting the tech’s ability to convert any light — natural or artificial — into a power source. The brand spot for the campaign, dubbed “Powered by Any… READ FULL STORY
By Kaylee Hultgren

2	Campaigns DSW Aims to Acquire Young Customers Without Turning Away Large, Loyal Base DSW’s new campaign is beating its ROAS and AOV benchmarks. The retailer’s VP of marketing shares how DSW is attracting new customers while keeping fans buying. READ FULL STORY By April Berthene

3	Campaigns Mom App Peanut Aims to Legitimize Matrescence Peanut, the social networking app for moms, collected 11,000 signatures to add the word matrescence to the dictionary after an out-of-home campaign. READ FULL STORY By April Berthene

Marketers
MLS CMO on Growing U.S. Soccer Fandom Ahead of World Cup
With the 2026 FIFA World Cup set to kick off in June, Major League Soccer is presented with a unique opportunity to showcase U.S. soccer fandom and introduce new audiences to the league's culture. The global tentpole event will be jointly hosted by the U.S., Canada and Mexico this summer from June 11 to July 19, with much of the tournament being held on American soil — including the final at MetLife Stadium in New Jersey, which is expected to be the year's most-watched sporting event globally. To capitalize on the fandom, MLS CMO Radhika Duggal is focused on connecting stories about the league’s 30 North American clubs and their fans to World Cup hype. “The global event is just the mega stage for us, but the message is the same. It’s about the club. It’s about the player. It’s about what makes that team so special, and that is… READ FULL STORY
By John Saavedra

Top Women Network
2026 Top Women in Marketing Press Release
Contact: Megan Sigg Associate Marketing Director Chief Marketer Network msigg@accessintel.com Chief Marketer Unveils the 2026 Top Women in Marketing, Welcoming Honorees to the Top Women Network A distinguished class of leaders recognized for marketing excellence and welcomed into Chief Marketer’s premier community of women leaders New York, NY (March 30, 2026)—Chief Marketer, the leading intelligence hub for modern marketers, today announced its 2026 Top Women in Marketing honorees—an accomplished group of leaders driving innovation, growth and transformation across the marketing industry. This year’s honorees represent a powerful cross-section of talent spanning brand marketing, media, technology and communications. From building breakthrough campaigns to leading organizations through change, they are shaping how marketing is defined and executed today—and where it goes next. Beyond their professional achievements, these women are recognized for their leadership, mentorship and commitment to advancing the industry, making a lasting impact across brands, teams and communities. The 2026 Top… READ FULL STORY
By Megan Sigg

PRNEWS’ Purpose + Impact Awards

PRNEWS’ Purpose and Impact Awards celebrate the changemakers using communications to drive more than just headlines. From equity and sustainability to innovation, workplace culture, and social good—this program honors the strategies making a lasting difference.

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