AI
McDonald’s Chief Data & Analytics Officer on AI Upskilling and Empowering its Workforce
Upskilling employees to use AI within organizations is far behind what it should be, according to McDonald’s Chief Data & Analytics Officer Michelle Gansle. Her keynote at MAICON earlier this month detailed how companies can reverse that trend. READ FULL STORY

Shopper/Retail
Ulta Aims for New Shoppers and More Spend with New Marketplace
Marketplaces have become the go-to way for retailers to quickly expand their assortment in a low-risk way. And Ulta wants in. Read how its new marketplace allows the company to expand into adjacent categories and quickly add viral products. READ FULL STORY

Acquisition
How Generosity Plus Public Relations Builds a Brand
Sourhouse, which manufactures and sells its own sourdough bread baking tools, prioritizes earned media to grow its brand in the niche category. We spoke with the brand's founder about the company's growth trajectory. READ FULL STORY

AI
Forrester: Four Gen AI Mistakes B2B CMOs Make and How to Overcome Them
A new report from Forrester, “Generative AI: A Pragmatic Guide for B2B CMOs,” examines some of the missteps CMOs make in their gen AI journeys and how to avoid them. READ FULL STORY

Martech
McKinsey: In Four-Step Plan to Optimize Martech Investments, AI Is the Connector
In its report “Rewiring Martech: From Cost Engine to Growth Center,” McKinsey diagnoses the causes of organizations’ lack of insight into the value of their marketing tech and prescribes a cure that includes thoughtful application of AI. READ FULL STORY

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