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AI
CES 2026: AI Practitioners Dish on What It Takes to Exit Pilot Phase
AI in marketing has moved beyond the theoretical to real-world applications that deliver on business outcomes. Those companies that have successfully exited the AI pilot phase share certain commonalities. READ FULL STORY

AI
Tech Innovators at CES 2026: Emily Ketchen, SVP and CMO at Lenovo
Chief Marketer Content Director Kaylee Hultgren chats with Emily Ketchen, SVP & CMO of Intelligent Devices Group & International Markets at Lenovo, about the brand's massive presence at the show this year, AI innovations and introducing Gen Z consumers to its next-gen products. READ FULL STORY

CES 2026
CES 2026: Oura Triples Investment in Target’s Retail Media Network
At CES 2026, Oura Ring VP of Retail discussed his growing confidence in audience targeting tools that improve marketing outcomes. READ FULL STORY

Branding/Marketing
CES 2026: How Brands Can Effectively Use Reddit
PRNEWS sat down with Adam Collins, the Chief Communications Officer (CCO) at Reddit, at the 2026 Consumer Electronics Show (CES) in Las Vegas to discuss how brands can effectively utilize the Reddit platform, especially when it comes to AI search and reputation. READ FULL STORY

CES 2026
Disney Is Leaning Into Brand-Building Tools Using – You Guessed It! – AI
If there’s one thing Disney knows how to do well, it’s brand-building. Now, the massive media conglomerate is developing new tools specifically designed to help its advertising clients do the same. READ FULL STORY

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