Campaigns
Hint Water Launches Sexy Campaign To Tap Into Culture
Hint Water doubled its marketing investment from last year with a lust-forward campaign that showcases its brand evolution as water that tastes “really freaking good,” said Allison Cullman, Senior Vice President of Marketing. Here's the company's plan to re-energize its decades-old brand. READ FULL STORY

AI
5 Tips for Addressing the Pivotal Changes in B2B Buying Models
Too many B2B vendors have yet to modify their sales models in response to gen AI search habits, marketplace turbulence and economic volatility. For those sellers unsure of how to address GTM changes, Forrester offers some suggestions. READ FULL STORY

Campaigns
Can Celebrities Provide Authentic Brand Representation? The Home Depot Says Yes.
David Beckham stars in The Home Depot’s “Build it Like Beckham” marketing campaign tied to the FIFA World Cup. But is he spread too thin across soccer-themed campaigns? The retailer argues he isn't, and here's why. READ FULL STORY

Shopper/Retail
Low Prices Drive Gen Z Shoppers To Resale
A new survey finds that Gen Z shoppers are most likely to buy secondhand items and purchase goods after discovering them on social media than older generations. We review what online retailers have to say about the secondhand market. READ FULL STORY

Direct Mail
Why Marketers Are Rediscovering Direct Mail
Sponsored Content. New data from Franklin Madison Direct reveals that one of the oldesst marketing channels is outperforming modern expectations. READ FULL STORY

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