Branding/Marketing
Backstage With Chief Marketer: Lauren Flanigan, Head of Global Brands, Refreshment Categories, Mondelez
Lauren Flanigan, Head of Global Brands, Refreshment Categories at Mondelez International, discusses how her brands use experiential as a channel to support the overall marketing mix, the challenges of event measurement and marketing a brand globally while maintainging local relevance. READ FULL STORY

Campaigns
Advance Auto Parts Returns to Brand Campaigns in Time for America’s 250th Birthday
Following its best quarter in five years, Advance Auto Parts is highlighting its 94-year heritage in a new top-of-funnel marketing campaign. Bruce Starnes, Chief Merchandising Officer, provides the details. READ FULL STORY

Sponsorships
Blueair CMO on its Timely Tie-in with the Knicks and its Sports Marketing Strategy
Chief Marketer spoke with Lara Kerbaj, Chief Marketing & Growth Officer at Unilever's Blueair, about what recent sports partnerships say about the brand's evolution and the audiences it's wooing. READ FULL STORY

Digital & Technology
Explainer: Share of Voice
Share of voice (SOV) is an evolving PR benchmark. It is a useful competitive intelligence and planning tool, as it can surface audience gaps, read progress and track whether comms efforts are building brand presence over time. But it has its limits. We surveyed the PR audience for commentary. READ FULL STORY

B-to-B Events
Backstage With Chief Marketer: Diane Hund, SVP and CMO at US Foods
While on the ground at the Experiential Marketing Summit last month, Chief Marketer spoke with Diane Hund, SVP and Chief Marketing Officer at US Foods, about the value of B2B events and aligning stakeholders on outcomes. READ FULL STORY

Get in Touch:

Contact Kaylee Hultgren for story ideas.
Contact Kelly Mahoney for advertising and lead gen opportunities.