Campaigns
Can Celebrities Provide Authentic Brand Representation? The Home Depot Says Yes.
David Beckham stars in The Home Depot’s “Build it Like Beckham” marketing campaign tied to the FIFA World Cup. We spoke with the brand's Creative Marketing VP about its origins. READ FULL STORY

Online Advertising
Strong Retail Relationship at Target Drives Sales at NatPat
Fun packaging and a unique product format is currying favor at Target for insect repellent sticker brand NatPat. The CEO/co-founder shares how marketing with Target’s logo boosts sales in all channels. READ FULL STORY

Direct Marketing | Print
Why Marketers Are Rediscovering Direct Mail
Sponsored Content. New data from Franklin Madison Direct reveals that one of the oldest marketing channels—direct mail—is outperforming modern expectations. READ FULL STORY

Shopper/Retail
Sam’s Club Taps Its Members For New Influencer Program
Warehouse retailer Sam’s Club aims to drive higher lifetime value by creating a platform for its current members to become influencers. The company's EVP and Chief Experience Officer explains why. READ FULL STORY

AI
Survey: Despite Positive C-Suite Relationships, Few CMOs Feel Equipped to Meet Goals
The vast majority of CMOs and communications leaders surveyed in a report from Arketi Group and executive search firm JM Search described their relationships with the C-suite as positive. Yet only 38% of those surveyed felt set up for success. READ FULL STORY

Get in Touch:

Contact Kaylee Hultgren for story ideas.
Contact Kelly Mahoney for advertising and lead gen opportunities.