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Possible 2026
Pepsi CMO Takes 'Omni-First' Mindset for Prebiotic Cola Launch
Mark Kirkham, CMO at PepsiCo Beverages U.S., details why brands need to have an omnichannel-first mindset for marketing and product launches. READ FULL STORY

Demand Gen
Liquid I.V.’s McLaren Racing Partnership Cements its Foothold in Formula 1
When Lando Norris and Oscar Piastri both made the podium at Sunday’s Miami Grand Prix, the McLaren team were not the only ones celebrating. Read how Liquid I.V. is doubling down on its alignment with Formula 1 through a new partnership. READ FULL STORY

Sampling
Sampling Grows Retail Sales at Awake Chocolate
CEO and co-founder at caffeinated chocolate brand Awake shares how the brand changed marketing tactics once it focused on growing sales in retail stores. READ FULL STORY

Shopper/Retail
Duluth Trading Launches Cheeky Underwear Marketing Campaign
Read how workwear apparel retailer Duluth Trading doubled its ROAS in the lower funnel with a humorous campaign. READ FULL STORY

Sponsorships
Playing the Long Game: Vitalie Taittinger on Family, FIFA and Building a Brand for the Ages
How an independent, family-run Champagne house approaches building a global brand, what it means to put their flagship cuvée at the center of a limited FIFA edition, and why success, for Taittinger, is measured in decades rather than quarters. READ FULL STORY

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