Agencies
Report: MBAs More Common Than Agency Experience Among Global CMOs
Last year saw a 45.5% leap in the number of global CMO appointments among companies with at least 200 employees, according to the 2024 CMO Moves Report from executive recruitment firm Taligence. READ FULL STORY

Events
Auto, Finance and Tech: 9 Brands at Sundance
How nine brands showed up for the film industry this year, from Chase's glass chalet to Acura's energy house to Audible's listening lodge. READ FULL STORY

Acquisition
Siggi’s Taps Peloton Instructor Emma Lovewell as Brand Ambassador in Customer Acquisition Push
siggi’s partnered with Lovewell to increase its brand awareness among her health-and-wellness-focused audience. The yogurt brand aims to double its share of the yogurt market in the next few years. READ FULL STORY

AI
Multimodal AI, Gamified Ads, Co-Creation: CES Marketing Takeaways From Deloitte’s Chief Innovation Officer
Deborah Golden, Chief Innovation Officer at Deloitte, provides the most important takeaways from CES 2025 for marketing executives. READ FULL STORY

Digital & Technology
How Marketers Can Stay Compliant and Effective Amid New Privacy Regulations
Marketers who build their systems to serve both the consumer and the company will earn the goodwill of their customers while preparing their business for regulations yet to come. Here are four actionable steps for marketers. READ FULL STORY

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