Branding/Marketing
Land O’Lakes CMO Aims to Change Rural America’s Image
Land O’Lakes, a multi-billion-dollar cooperative of farmers, sponsors a stock image collection and launches a toolkit for the entertainment industry to help portray rural America as a vibrant community. READ FULL STORY

Branding/Marketing
How Oura Is Bringing its Wearable Story to the Olympics
Here's a look at Oura's wearable story at the Olympics and how it’s approaching segmentation across various global markets. READ FULL STORY

Campaigns
Three CMOs Weigh In on the Power of a Marketing Campaign Tagline
Chief Marketing Officers from True Religion, Shutterfly and Rambler weigh in on the importance of taglines in marketing campaigns. READ FULL STORY

Marketers
Fresh Step's Valentine's Day Campaign Bolsters its Brand Refresh – and Cat Adoptions
The company’s Valentine’s Day campaign encouraged single people to celebrate the annual holiday of love looking for cats, not dates. READ FULL STORY

Influencer Marketing
Date Brand Joolies Ignites Growth in ‘Sleepy’ Category With Vibrant Packaging, Micro-Influencers
Joolies’ top marketer shares how the brand shook up a quiet category and now boasts 46% year-over-year sales growth. READ FULL STORY

Get in Touch:

Contact Kaylee Hultgren for story ideas.
Contact Kelly Mahoney for advertising and lead gen opportunities.