Campaigns Under the Hood of Honda’s Olympics Marketing Strategy We spoke to Ed Beadle, VP of Digital Services & Marketing at American Honda Motor Co., for a look under the hood of its new Olympics campaign, influencer marketing efforts and overall sports strategy. READ FULL STORY
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Retail CMO at Beyond Yoga Taps into ‘In Real Life’ Marketing Beyond Yoga, a Levi’s-acquired fitness apparel brand, now operates 14 stores with plans to expand in 2026. CMO Katie Babineau shares the retailer’s hyperlocal approach to marketing a store opening and other initiatives. READ FULL STORY
