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Chief DIRECT Marketer

DM INSIGHTS AND ANALYSIS

from the editors of Chief Marketer and DIRECT

February 26, 2014

 Chief DIRECT Marketer
 
Dos and Don’ts for Using Video in Email
Creating Mobile Apps for B2B Sales & Marketing
Enewsletters Outperform B2B Promotional Emails: Study
Social Complaints on the Rise
RPI Versus RFM: Real-Time Business-to-Business
Marketers Feel Unprepared to Manage Big Data: IBM Study
Designing a Successful Lead Gen Form
Bring it on! The 2014 PRO Awards is Now Open for Entries

Dos and Don’ts for Using Video in Email

By Beth Negus Viveiros

video-cropAs the technology to showcase it improves, so does the use of video as an engagement device in email. Learn how to personalize your email experience with video.

FULL ARTICLE
Creating Mobile Apps for B2B Sales & Marketing

By Gavin Finn

Mobile appsEffectively leveraging mobile as a sales tool requires more than just building an app, and this is where most B2B mobile sales and marketing efforts fail.

FULL ARTICLE
Enewsletters Outperform B2B Promotional Emails: Study

By Beth Negus Viveiros

EmailB2B enewsletters outperformed promotional emails in both unique open and clicks in a recent study from Experian.

FULL ARTICLE
Social Complaints on the Rise

By Patricia Odell

social isteningSocial listening plays a huge role in data collection, but if brands aren’t managing customer complaints, that hard work could all be for naught.

FULL ARTICLE
RPI Versus RFM: Real-Time Business-to-Business

By Karl Wirth

RPILooking at relationship, persona and intent (RPI) can help B2B marketers engage with online prospects in real-time.

FULL ARTICLE
Marketers Feel Unprepared to Manage Big Data: IBM Study

By Patricia Odell

digital595IBM's CMO Study found that feeling the most under-prepared when it comes to the idea of Big Data rose to the top. Three main factors are in play to help.

FULL ARTICLE
Designing a Successful Lead Gen Form

By Frans Van Hulle

exact-screensWhen you’ve invested time and resources into optimizing your marketing channels, special attention should go to perfecting data collection.

FULL ARTICLE
Bring it on! The 2014 PRO Awards is Now Open for Entries

By Patricia Odell

2014 PRO AwardsYou worked hard. You got results. Now get the recognition you deserve. Enter the 2014 PRO Awards.

FULL ARTICLE

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