Chief DATA Marketer

Best practices in prospecting & mining customer data

from the editors of Chief Marketer, PROMO and DIRECT

October 28, 2013

Four Tips for Dealing with Tricky Customer Decisions

Why CMOs Must Embrace Responsibility for Revenue

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Four Tips for Dealing with Tricky Customer Decisions

By Varsha Chawla

Marketers have tons of new data generated every day by consumers' digital decisions. But figuring out how to use that data can be tricky.
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Global Water Experts

Water Environment Federation members work tirelessly to preserve, enhance, and improve the availability of water worldwide. They are highly motivated and receptive to messages that help advance those goals. US and non-US postal names available. For full info contact Caroline Monek, 703.706.0305.

Why CMOs Must Embrace Responsibility for Revenue

By Debbie Qaqish

In today’s business world, marketers who embrace their responsibility to advance revenue with in their organizations advance professionally. In this exclusive book excerpt, learn how how CMOs can embrace the bottom line.
FULL ARTICLE

Zero in on your specific Garden Enthusiast! Marketing Genetics is a data rich prospecting repository of 2-year purchasing histories from millions of people who love their gardens, homes and patios. 12 month counts: 670,000 Patio Buyers; 186,000 Pool Buyers; 13,300,000 Home/Garden Interest; 6,000,000 Gardening Magazine Interest. Get in on the Marketing Genetics incentive program—CLICK HERE. Heather Winnicki-Mateus, 402.836.5695

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By Casey McClay

Each week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured include Disney Movie Club and World Reserve Monetary Exchange.
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This fall, the third-annual and now supersized and supercharged EventTech comes to Las Vegas. This is the world’s only conference and exposition focused on using social media and technology to optimize events and trade shows. Register today at eventmarketer.com/eventtech!
Click here now!

Related Whitepapers

Revenue Attribution: How to Measure the Impact of Your Marketing Efforts

Make Content King. So Your Products Get the Royal Treatment

How Brands Can Optimize Strategies with Analytics

Sales Enablement: Fulfilling the Last Frontier of Marketing—Sales Alignment

5 Ways to Know Your Customer Better

10 Tips: Solving Marketing's Biggest Problem of 2013 (Gaining Opt-Ins)

Social Media Best Practices

The CMO's Guide to Beating the Engagement Crisis

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