Overview
The Convergent TV Awards celebrate excellence across the entire screen ecosystem — where television, streaming, gaming, digital out-of-home (DOOH), retail media, and emerging platforms intersect. From the living room to the mobile device, from the stadium screen to the streetscape, today’s audiences move fluidly across platforms…and the industry must, too. These awards honor the brands, agencies, platforms, and technology partners leading the way in this new era of cross-screen innovation, creativity, and convergence.
CATEGORIES
People & Leadership
Celebrating the visionaries, innovators, and emerging leaders defining the future of converged media.
People & Leadership
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Convergence Trailblazer
Honoring an individual whose vision, leadership, and innovation are redefining the future of converged TV and video — setting new standards for how audiences, data, and creativity come together across every screen.
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Leadership in Converged Media
Recognizing a senior executive who has demonstrated exceptional vision, innovation, and impact in advancing the cross-screen media ecosystem.
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Mentor of the Year
Honoring an individual who has actively championed growth and inclusion through mentorship, education, and leadership development within the converged media industry.
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Rising Star Award
Recognizing emerging professionals who are driving meaningful impact early in their careers, demonstrating exceptional creativity, leadership, and potential in shaping the next generation of converged media.
Buy-Side Leadership
Honoring the brands and agencies redefining how marketing drives performance in the converged era.
Buy-Side Innovation
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Advertiser of the Year
Celebrating a brand that set the standard for converged media innovation. -
Agency of the Year
Recognizing an agency that delivered excellence in converged planning, buying, and activation. -
Direct-to-Consumer Brand Innovator
DTC brand pushing boundaries with converged video campaigns. -
Performance Marketer of the Year
Buy-side leaders who achieved measurable ROI across screens. -
Retail Media Pioneer Award
Honoring leadership in integrating retail media into omnichannel strategies.
Sell-Side & Platform Innovation
Spotlighting the networks, publishers, and platforms revolutionizing how audiences experience and advertisers engage with content.
Sell-Side & Platform Innovation
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Audience Experience Design Award
Celebrates exceptional UX/UI design that improved viewer engagement, ad receptivity, or personalization across screens.
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Cross-Platform Monetization Innovation
Recognizes a platform or publisher that built new revenue models integrating TV, streaming, and digital.
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DOOH Innovator of the Year
Leadership in creative, data, and impact for DOOH campaigns. -
FAST Channel Excellence Award
Most innovative and effective FAST channel offering. -
MVPD Evolution Award
Cable/MVPD adapting successfully to the converged ecosystem. -
Publisher Video Innovation Award
Publishers expanding into video with innovation and success. -
Streaming Platform of the Year
Excellence in content, audience engagement, and ad innovation.
Tech & Measurement
Recognizing the technology, data, and intelligence powering the future of converged media.
Tech & Measurement
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Ad Tech Innovator of the Year
Tech partner solving major challenges in converged advertising. -
AI in Action Award
Real-world uses of AI in creative, planning, or measurement. -
Breakthrough Interactive Format
Honoring a format that achieved exceptional audience engagement with real-time features. -
Connected Commerce Campaign
Honors a campaign that seamlessly linked media exposure to shoppable experiences across screens.
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Creative Tech of the Year
Platforms advancing dynamic creative and personalization. -
Data Collaboration Excellence
Celebrates initiatives that unlocked new audience or performance insights through privacy-compliant data sharing, clean rooms, or ID solutions.
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Identity & Privacy Innovation Award
Solutions enabling secure, privacy-first data use across platforms. -
Measurement & Attribution Leader
Advancements that bring clarity and trust to cross-screen metrics.
Campaign Excellence
Recognizing the ideas, executions, and creative strategies that move seamlessly across platforms.
Campaign Excellence
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AI-Powered Creative Excellence
Honoring campaigns or technologies that used AI to elevate creative strategy, personalization, or production in converged media. -
Best Political Advertising Initiative
Honoring an advancement or campaign in the political ad space through audience targeting, measurement, or creative innovation. -
Best Use of Data in a Campaign
Recognizing data-driven strategies that delivered measurable audience impact and ROI. -
Converged Campaign of the Year
Honoring the most impactful cross-screen campaign spanning TV, streaming, digital, gaming, retail media, and DOOH. -
Creative Innovation in Converged Media
Breakthrough creative that engaged audiences seamlessly across multiple platforms. -
Cross-Screen Gaming Activation
Campaigns that connected gaming experiences to TV, streaming, social, or DOOH environments for unified engagement.
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Cross-Screen Storytelling Award
Brand stories adapted effectively for every screen and format. -
Integrated Sports Campaign of the Year
Cross-platform activations that elevated fan engagement around live sports. -
Most Innovative Ad Sales Solutions
Celebrating a company or platform that redefined ad sales through technology, automation, or convergence. -
Multicultural / Inclusive Storytelling Award
Celebrates a cross-screen campaign that authentically engaged diverse audiences or elevated underrepresented voices.
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Shoppable/Commerce Campaign of the Year
Campaigns that connected video storytelling to direct shopper conversion. -
Social-to-CTV Campaign Award
Campaigns that bridged social and streaming to amplify reach and impact.
Partnership Excellence
Celebrating the collaborations that drive innovation and results across the screen economy.
Partnership Excellence
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Best Brand + Ad Tech Partnership
Recognizing the collaboration that used data, identity, or programmatic tools to enable cross-screen success. -
Best Brand + Agency Partnership
Celebrating the collaboration that delivered outstanding cross-screen results. -
Best Brand + DOOH Collaboration
Recognizing a campaign that creatively connected brand storytelling with digital out-of-home activations. -
Best Brand + Gaming Collaboration
Honoring the partnership that best leveraged gaming or in-app environments for brand storytelling and audience engagement. -
Best Brand + Measurement Partnership
Showcasing how a brand and measurement company worked together to achieve cross-screen transparency and results. -
Best Brand + Publisher/Network Partnership
Recognizing a campaign where a brand and media partner worked together to innovate in converged video. -
Best Brand + Retail Media Partnership
Honoring the most effective collaboration between a brand and retail media network to drive sales and awareness. -
Integrated Partnership of the Year
Honoring a multi-stakeholder collaboration (brand, agency, publisher, and tech) that exemplifies the best of convergence.
ELIGIBILITY
WHO SHOULD ENTER?
Media companies, ad tech firms, brands, agencies, and individuals leading the charge in digital transformation, advertising, and content distribution.
Eligibility: Entries must highlight work, technologies, or achievements that took place between August 2024 and December 2025.
PRICING
Winners will be announced at Convergent TV World, taking place at The Times Center on March 5-6, 2026.
INTERESTED IN SPONSORSHIP?
There are multiple opportunities for you to get involved in the 2026 conference and awards.
Find out more now: sales@ctvconnect.com
CONTACT US
GENERAL AWARDS QUESTIONS
Usa Trachoo
Marketing Coordinator
utrachoo@accessintel.com
SPONSORSHIP & ADVERTISING
Convergent TV Sales Team
sales@ctvconnect.com