With Allen-Altimare at the marketing helm, Saucony launched the global brand campaign “Run As One,” featuring a 360 digital program, activations with run clubs, retail partnerships, athlete and creator collabs, and OOH advertising in select cities. By the end of May, the brand saw a 12 percentage point lift in brand awareness among 25- to 45-year-olds and an 18 percent increase in purchase consideration. In addition, she transformed the marketing organization into a commercial driver “grounded in data but powered by creativity.” In November of this year Allen-Altimare transitioned into a leadership role focused on women’s health and wellness where she aims to create products and experiences “that help women feel seen, supported and strong.”

Cress is an advocate and practitioner of leveraging AI for deep personalization in marketing, from testing and optimizing campaign messaging to tapping localized imagery to targeting consumers beyond demographics and connecting with audiences through life stages. As the tax software’s top marketer, she consistently invests in creative ways to engage Gen Z, from a partnership with Roblox on a branded tax-themed experience to a high-performing sweepstakes campaign on Tinder for those who are “claiming single.” She’s ushering the brand into year-round relevance through creatively engaging consumers beyond tax season while also championing the software’s AI-enhanced customer experience. 

Leading the global marketing organization for Meta Reality Labs’ most public-facing products, Kaufman has shaped Meta’s evolution from niche VR experiments to category-defining moments that reach tens of millions of people. Take the recent launch of the VR game Batman: Arkham Shadow, which tapped one of the most iconic franchises in entertainment to introduce news audiences to the technology. And with Meta’s partnership with Wrexham A.F.C., backed by Ryan Reynolds, Rob McElhenney and Maximum Effort, Kaufman brought Quest into the hands of both the men’s and women’s pro soccer teams for training, team-building and fan engagement. 

Kundu and his team have elevated the Kendra Scott digital experience this past year with a full site redesign that enabled stronger brand storytelling and set the foundation for a faster, more immersive journey. He also laid the groundwork for AI-powered personalization through building the data foundation required to support real-time customer relevance. An example: he scaled the brand’s gen AI capabilities across SEO, its shopping assistant and product catalog enrichment, paving the way for more intuitive, agentic experiences that help customers discover the right product with less effort.

A veteran of YouTube's first artist marketing team in the early 2020s, Littlejohn serves as a cultural liaison between YouTube's tech-focused platform and the music industry's creative needs. He’s run YouTube Shorts campaigns with superstar talent, including Taylor Swift, Olivia Rodrigo and Billie Eilish, and develops industry narratives tailored to C-suite audiences and fans alike. Most recently, his APT by Rosé x YouTube Shorts dance challenge was a massively successful artist-led Shorts campaign, inspiring 6.5 million creations, 2 billion impressions worldwide, 8.4 billion total song views for Rosé’s APT single, and 4.5 million new Shorts subscribers in 80 global markets.

Mollica ensures that Bose is showing up in culture where music is essential to the experience — and that manifests through myriad collabs with artists, creators and communities. Highlights include the brand’s work with global superstar LISA on its Ultra Open Earbuds; partnering with mega Twitch streamer Kai Cenat and the AMP collective; and enlisting designer Grace Wales Bonner to restyle its QuietComfort Ultra Headphones for tennis stars Coco Gauff and Ben Shelton at Wimbledon. Beyond creative, Mollica led an effort to examine the true impact of the brand’s conversion media, resulting in smarter usage of data and a sharper approach to measuring profitability. He has also navigated Bose’s expansion into the luxury audio space after the brand's McIntosh and Sonus faber acquisitions, amplified by partnerships with Lamborghini and Virgil Abloh. 

In the past year Sloan championed G2’s AI in Action Roadshow, which created hands-on experiences to help go-to-market teams understand how to build AI-first demand generation workflows and apply AI to their day-to-day work. She also established G2’s “reviews to revenue” narrative, which armed the sales organization with a consistent, compelling story for customers that fueled both demand and retention efforts. A vocal leader within B2B tech space, she’s contributed meaningfully to the industry conversation around Answer Engine Optimization (AEO), helping leaders across the industry rethink brand visibility and relevance within AI search. 

Adding a touch of self-expression and fashion to the smart ring category, Sweeny launched the Oura Ring 4 Ceramic collection this year with a brand campaign highlighting the product’s new colors, added durability and style. The effort included out-of-home placements in global cities, retail co-marketing, CTV buys, a Snapchat try-on lens and more. Earlier in the year, he led Oura’s “Give Us The Finger” campaign, which repositioned aging as a source of vitality, longevity and aspiration rather than a thing to be feared. And through the brand’s “Mission Impossible” partnership, Oura scored a cameo for its physiological stress tracking feature, introducing new audiences to its health tech at a global scale.

Taparia leads JLL's global marketing efforts, guiding a team of more than 800 real estate professionals. His proactive approach to emerging technologies has positioned the company as an industry leader, particularly in data, technology and AI adoption. He’s behind the marketing strategy for JLL Falcon, the company's proprietary AI platform, and he pioneered JLL Marketing's AI roadmap, which includes 60 use cases to enhance efficiency, reduce costs and drive business growth. Under his leadership, AI literacy is taken seriously and allotted resources. For instance, an AI Champions Teams Channel at JLL has grown to more than 600 marketers who share the latest AI updates, tips, tricks and best practices, and “AI for All” training sessions occur every few weeks to assist marketers in their AI journeys. 

As the head marketer at meat stick brand Archer, Thomas led a successful rebrand this year that included a complete package design overhaul and an entire rethinking of the brand’s visual identity. On the heels of exceptional sales growth — including a 90% year-over-year uptick in 2024 — Thomas oversaw the brand’s first-ever national advertising campaign, “Stick to Real,” anchored by a tongue-in-cheek TV commercial and bold visuals featuring its new brand mascot, Archie the bull. Now, in addition to owning shelves in 30,000 retail locations, including atTarget, Walmart and Costco, the brand is opening a second manufacturing facility and poised to reach half a billion dollars in revenue over the next 18 months.