Marketers
The New York Liberty’s Lesson in Betting on Brand Before Metrics
At HubSpot's Unbound conference, New York Liberty Chief Brand Officer Shana Stephenson detailed how marketing culture helped the team rebuild its brand and grow its sponsorships. READ FULL STORY

Shopper/Retail
Whoop's Marketing Shift Drives Hypergrowth and Demand Planning Woes
The brand's marketing pivot to everyday consumers fueled 85% member growth and a surprise 300,000-unit holiday order. Here's how the health wearable is retooling operations to keep pace. READ FULL STORY

Branding/Marketing
Inside Parker’s Decision to Ride a LinkedIn ‘Sell Me This Pen’ Wave
When LinkedIn users began posting one-minute “sell me this pen” videos featuring Parker pens, the brand's writing team had to decide whether this was just a curiosity to watch or the start of a live test. READ FULL STORY

AI
Custom Ink Bets on Gratitude, Earned Media to Grow Its K-12 Business
The custom swag brand pitched local media to amplify its “Unsung Heroes of School Spirit” campaign. Custom Ink has 100,000 K-12 customers a year, representing a meaningful share of its sales, its CMO says. READ FULL STORY

AI
Inside Mortgage Solutions Financial's ChatGPT Ad Experiment
Dawn Dawson, CMO at Mortgage Solutions Financial, has started using ChatGPT as both an ad channel and an education layer to overhaul how her team finds and qualifies demand. READ FULL STORY

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Contact Kaylee Hultgren for story ideas.
Contact Kelly Mahoney for advertising and lead gen opportunities.