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Acquisition
Marketers on Fire: Archer's VP of Marketing Dishes on Meaty Sales Uptick and First Brand Campaign
After a 90% surge in sales, meat stick brand Country Archer invests in a redesign and a national brand awareness campaign. Andrew Thomas, Vice President of Marketing, shares the details of Archer’s marketing journey. READ FULL STORY

AI
Qualia Life CMO Lays Foundation for AI to Crawl, Source its Pages
After noticing an uptick in traffic from generative AI, supplements brand Qualia Life is investing in an AI friendly marketing strategy. We look at the brand's new test-and-learn AI search tactics. READ FULL STORY

Branding/Marketing
Sara Blakely’s Sneex Evolves Marketing to be More Approachable
Chief Marketing Officer Rachel Goldflam discusses future goals for the 1-year-old luxury-heeled sneaker brand and its latest campaign targeting commuting women during New York Fashion Week. READ FULL STORY

Influencer Marketing
Marketers Are Looking Beyond Top-of-Funnel When Gauging Social Media Effectiveness
Engagement continues to be the most common metric for determining success on social media, according to Sprout Social’s 2025 Impact of Social Media Marketing report. But more and more marketers want to see the direct business impact. READ FULL STORY

AI
Omnisend Survey: Shoppers Warming to Gen AI Tools, Though Concerns Remain
U.S. consumers are warming up to generative AI and are increasingly leaning on AI-powered tools to enhance the online shopping experience. Despite the uptick in adoption, however, 85% of shoppers still have concerns about privacy, AI hallucinations and overuse of AI. READ FULL STORY

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