Campaigns
Naturium CMO Jake Galtere Explains Why Community Is the Skincare Brand’s Superpower
The skincare brand owned by E.l.f. Cosmetics launches a new campaign that features 11 real customers. According to CMO Jake Galtere, Naturium’s marketing team reviews all social media content that mentions its brand to listen to shoppers and find influencers. READ FULL STORY

AI
Everpure's Rebrand Reflects the New Rules of B2B Marketing in the AI Era
Everpure CMO Lynn Lucas dishes on the company's rebrand, how AI is changing marketing and why trust remains a critical differentiator in B2B. READ FULL STORY

Branding/Marketing
Chewy Chases World Cup Attention With Cuddle Shuttle
The Florida-based pet care brand is capitalizing on the FIFA World Cup in its backyard by being a host city sponsor and providing therapy dogs to fans. READ FULL STORY

AI
AI Finds the Pattern. Human Marketers Break It.
In a new report from the CMO Council, First American VP of Brand Marketing Stephen Shultz describes how the company uses AI for original marketing. READ FULL STORY

Branding/Marketing
The Best Conversations at Cannes Weren't About AI
Between the marketing jargon, branded tote bags and exclusive yacht brunches, Cannes conversations around the future of communications gained momentum on some of the biggest stages. READ FULL STORY

Get in Touch:

Contact Kaylee Hultgren for story ideas.
Contact Kelly Mahoney for advertising and lead gen opportunities.