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Branding/Marketing
Brooks Running CMO on Launching the Brand's First Lifestyle Shoe Line
As one of the top running brands in the U.S. since the 1970s, Brooks knows its way around a performance running shoe. Some 50 years later, the brand saw an opportunity to enter the lifestyle space and embark on the next phase of its evolution. READ FULL STORY

Engagement
Gen Z and the Marketing Funnel: Try Nonlinear and RTBs [Reasons to Believe]
Marketers are wooing Gen Z as assiduously as they did millennials, Gen X and baby boomers before them. But not all the methods of courting previous generations of consumers work with Gen Z. READ FULL STORY

Digital
How Tony’s Chocolonely Leveraged Paid Media to Increase Distribution and Sales
Chocolate brand Tony’s Chocolonely has enjoyed an increase in sales thanks to a shift in its marketing spend and channel distribution. Here's the marketing story. READ FULL STORY

Influencer Marketing
Sprout Social Report: 60% of Brands Doubling Down on Influencer Marketing in 2025
Influencer marketing is on the rise, with 59% of all marketers—and 69% of U.S. marketers—planning to partner with more influencers this year, according to a new report from Sprout Social. READ FULL STORY

Branding/Marketing
Grindr Aims to Improve Brand Perception With New Social Series
Queer dating app Grindr releases the second season of its queer history series "Daddy Lessons," a content marketing initiative that works to de-stigmatize the app. READ FULL STORY

Get in Touch:

Contact Kaylee Hultgren for story ideas.
Contact Danielle Sikes for advertising and lead gen opportunities.